DecisionSimulator™

Often the results of modeling are incorporated into an interactive DecisionSimulator™ with a point-and-click design that allows for future “what if” scenarios to be explored. By changing inputs (pricing, promotion, advertising, product features, competitive variables, etc.), a full range of marketing decisions and competitive responses can be explored. Armed with a DecisionSimulator™ that understands “cause and effect,” the brand manager is ready to do battle with the world. He knows what actions to take, and the likely outcomes of those actions, before he ever spends a cent. He is master of his brand’s destiny.

Why Decision Analyst?

Decision Analyst, as a leading global marketing research and analytical consulting firm, has the experience and expertise to conduct sophisticated economic feasibility analyses for businesses, governments, universities, and nonprofit organizations. If you would like more information or would like to discuss a possible project, please contact Jerry W. Thomas, President/CEO (jthomas@decisionanalyst.com), or John Colias, Ph.D., Senior Vice President Advanced Analytics (jcolias@decisionanalyst.com), or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.

Additional Resources From Decision Analyst

Advanced Analytics Services

• Marketing Science
  • Choice Modeling
  • Market Segmentation
  • Marketing Mix Modeling
  • Sales Forecasting and Modeling

Advanced Analytics Brochures

• Advanced Analytics Brochure (opens a pdf file)
• Choice Modeling Brochure (opens a pdf file)
• Database Analytic Services Brochure (opens a pdf file)
• Complete List of Decision Analyst Brochures

Advanced Analytics Case Histories

• Hotel Services Innovation Program
• Look Before Leaping
• Marketing Mix Modeling: Measuring Return from Advertising in the Fresh Food Industry
• Positioning Test with Segmentation
• Retail Sales Forecasting
• Purchase Probability Modeling: Lead Classification System for a Cloud-Based Product
• Sell Those MBAs
• Using Exploratory Research to Formulate Quantitative Research and a Discrete Choice Modeling Design
• Volumetric Concept Testing

Advanced Analytics White Papers

• Choice Modeling for New Product Sales Forecasting
• It's Not Always Your Fault. Measuring the Impact of Economic Factors on Consumer Satisfaction and Pricing Perceptions
• Marketing Optimization
• New Product Sales Forecasting