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Home | Marketing
Research Services | Online Research
Online Research
Internet Survey Options
Decision Analyst conducts sophisticated, ad hoc, custom research projects over the Internet, tailored to the specific needs of the client. In addition, Decision
Analyst has developed a number of proprietary Internet-based research services.
Proprietary Research Services
Advertising Research
- CopyOpt™. A proprietary
system to help create prototype advertising concepts by determining the optimal
combinations of the variables.
- CopyScreen®. A comparative
system to screen batches (10 to 20) of early-stage creative concepts and executions
in print format.
- CopyCheck®. A monadic
system to provide diagnostic feedback for early-stage creative, including
print, TV, storyboards, animatics, radio, and outdoor billboards.
- CopyTest®. A comprehensive,
monadic pretesting system to predict the effectiveness of print ads, TV commercials,
storyboards, animatics, radio spots, and outdoor billboards.
- CopyTrack®. A comprehensive
advertising tracking system to monitor advertising campaigns over time, including
ad recognition and media measurement.
- CopyRecall™. A
comprehensive, Internet-based, day-after advertising recall system to measure
visibility and memorability of finished commercials through a real-word, on-air
test.
New Product Concept Testing
- ConceptScreen®. A comparative
system to screen batches (10 to 20) of early-stage new product concepts in
rough print ad format.
- ConceptCheck®. A monadic system
to provide diagnostic feedback for individual new product concepts.
- ConceptTest®. A complete, monadic,
new product concept-testing system to predict new product success.
Product Testing
- Optima®. A monadic product-testing
system to determine "how good" a product is, including the Pii® (Product
Improvement Index) model to guide product improvement efforts.
Packaging Research
- PackageScreen®. A
comparative system to screen batches (10 to 20) of early-stage new package
designs.
- PackageCheck®. A monadic
system to provide diagnostic feedback for early stage graphic designs.
- PackageTest®. A complete,
monadic, package design testing system to predict a new packages success.
Promotion Testing
- PromotionScreen®. A comparative system to screen batches (10 to 20) of early-stage new promotional
ideas and concepts.
- PromotionCheck®. A monadic system to provide diagnostic feedback for early stage promotional
ideas and concepts.
- PromotionTest®. A complete, monadic, promotion testing system to predict a new promotions success.
Name Testing
- NameScreen®. A comparative system to screen batches (10 to 20) of early-stage name concepts.
Additional Research Services
Sampling Options
- American Consumer Opinion� Online Panel. Our proprietary
panel of U.S. and international consumers currently numbers 8 million members.
- Decision Analyst's Proprietary Specialty Panels.
We've developed panels that focus on technology professionals, physicians,
executives, and contractors.
- Online Community or Private
Online Panel. Decision Analyst builds, recruits and manages custom online
research communities for clients
- Client-Provided Sample. The client may generate a sample of customers, employees,
or purchasers, along with their Internet addresses. Decision Analyst then
conducts the survey.
- Client's Website. We can place a programmed survey on the client's website,
or place a link from the client's site to Decision Analyst's secure web server
to complete the survey.
- Advertising Recruitment. Targeted consumers can be recruited via advertising
on related websites and/or email lists. These consumers are invited to our
secure web server to participate in the study.
- Telephone or Mail Recruitment. The original sample is recruited by telephone
or mail. Respondents are then invited to our secure web server to complete
the questionnaire.
Online Research Services
If you would like more information on Online Research, please contact Jerry
W. Thomas, President/CEO (jthomas@decisionanalyst.com),
or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.
Additional Resources from Decision Analyst
Online Research Brochures
Online Release Case Histories
Online Research White Papers
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