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Worldwide Proprietary Internet Panels
Panels are groups of people who have agreed to participate in surveys. Decision
Analyst is a world leader in the development and use of Internet-based panels.
Panels are the best way to conduct Internet-based research because panels provide
high-quality data since the participants are willing, interested, and motivated
(they have agreed to do it, and they get paid to complete each survey). Panels
circumvent the antispamming bias of the Internet and allow us to pull balanced,
representative samples because we have geographic and demographic data on each
member. Decision Analyst's major Internet panels are:
American Consumer Opinion®
A panel of over 7 million consumers in the U.S., Canada, Europe,
Latin America, and Asia who can be reached via the Internet. It is one of the
largest consumer panels in the world, with significant membership in over 150
countries.
Over 100,000 individuals are added each month. Consumers can sign up to become
a member in one of ten languages: English, Spanish, Dutch, Portuguese, Italian,
French, German, Traditional Chinese, Simplified Chinese or Japanese. Complete
demographic profiles are maintained for each member household, including:
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Age and Gender
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Family Composition
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Education
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Marital Status
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Ethnic Background
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Type of Dwelling
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Household Income
Contractor Advisory Board®
An international Internet panel of over 20,000 building contractors
and subcontractors, spanning all segments of the construction industry,
including residential, light commercial, heavy commercial, and industrial
construction. It includes contractors working in new construction as well as
remodeling and retrofit. All types of contractors are members (such as general
contractors, HVAC/R, electrical, tile and masonry, plumbing, landscape,
roofing, drywall, painting, pool, fencing, excavation, insulation, framing,
glass, remodeling, siding, fire protection, environmental controls, and
security). Information maintained for each contractor includes:
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Age and Gender
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Number of Employees
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Contracting Specialties
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Markets Served
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Job Title
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Ownership
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Organizational Structure
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Annual Sales
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Number of Offices
Executive Advisory Board®
A global panel of 100,000 senior officers of major corporations,
including members of boards of directors, chairmen, presidents, managing
directors, and other high-level executives. This extremely difficult-to-reach
audience is much more accessible via the Internet, since busy executives can
take a survey whenever it's convenient for them, even if it's midnight or
Sunday afternoon. Key information maintained for each executive includes:
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Age and Gender
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Number of Employees
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Education
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Annual Sales in Dollars
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Type of Industry
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Job Function
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Job Title
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Products and Services Purchased
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Languages Spoken
Imaginators®
Decision Analyst’s online creativity panel is comprised of everyday people who have been tested for high levels of “idea centric creativity”–the ability to generate large numbers of highly original ideas for new products and services. To date, more than 200,000 people have been tested using our proprietary testing systems. Each panelist ranks in the top 4% of the general population in terms of creative abilities. As a result, Imaginators® ideas are often breakthrough in nature.
Medical Advisory Board™
An Internet panel of over 30,000 healthcare professionals. This panel
includes professionals in the fields of nursing, optometry, dentistry,
pharmacy, weight management, laboratory services, and management and
administrative staff. Background information on each healthcare professional
includes:
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Age and Gender
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Medical/Clinical Specialty
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Board Certifications and Education
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Number of Employees
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Organizational Structure
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Hospital Bed Size
Physicians Advisory Council®
A global Internet panel of 25,000 physicians and surgeons, including
both general practitioners and specialists. Special care is taken to ensure
that only licensed physicians are members of this panel. Periodically, all
members are checked against known databases of licensed physicians. Background
information on each physician includes:
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Gender
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Medical Specialty
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Board Certifications
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Surgery Practice
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Years of Experience
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Insurance Acceptance
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Patient Load
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Hospital Affiliation
Technology Advisory Board®
A worldwide Internet panel of 125,000 scientists, engineers,
information systems and information technology professionals, software
developers, and technology executives. These difficult-to-reach executives are
willing to participate in surveys about technology because of their inherent
interest in the subject and because of the ease of completing surveys over the
Internet. Virtually all technology professionals have access to the Internet.
Background data on each panelist includes:
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Education
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Age and Gender
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Number of Employees
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Type of Industry
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Specialization
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Job Function
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Products and Services Purchased
Additional Resources from Decision Analyst
If you would like more information on Online Research, please contact
Jerry W. Thomas by email
or call 1.800.ANALYSIS (262.5974).
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