Selecting A Restaurant
January 12, 2021
With 2020 behind us, restaurants will continue to adjust strategies as COVID continues to impact the world. Moving into 2021, understanding what consumers want and need from their dining choices is paramount. Decision Analyst asked more than 9,000 U.S. adults to rate a list of considerations when choosing a restaurant to dine at or order food from.
- Cleanliness/Safety and tasty food are the top considerations.
- Ranking lowest on the list are the presence of curbside pickup and availability through a delivery app. However, scores for these considerations were notably higher among the younger population.
- Unique menu offerings, the restaurant’s atmosphere, and having sustainably sourced menu options are also considerations that are more important to the younger population.
Decision Analyst surveyed n=9,825 U.S. adults aged 18 and older between November 3 and December 1, 2020. Respondents were asked to use a 10-point scale to rate the importance of statements as they relate to the selection of a restaurant to dine at or order food from. To avoid position bias, the statements were presented in a randomized order for each respondent.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) is a global marketing research and analytical consulting firm specializing in strategy research, new product development, advertising testing, and advanced modeling for marketing decision optimization. For over 40 years, the firm has delivered competitive advantage to clients throughout the world in restaurant, consumer-packaged goods, telecommunications, retail, technology, medical, and automotive industries.
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