ARLINGTON, Texas—Overall, more than half of Americans indicate they will avoid typical Halloween festivities in 2020: Between 50% and 60% say they are less likely than usual to engage in seasonal activities like parties, trick-or-treating, or handing out candy. However, 11% to 12% appear to be more likely than normal, with the balance (roughly one-third) planning to go ahead with plans as usual.
The Decision Analyst Consumer Reactions To Covid-19 Survey was conducted online among a nationally representative sample of 501 U.S. adults. Data collection dates were October 20-22, 2020. The Decision Analyst Covid-19 Consumer Report includes observations from surveying over 6,500 U.S. consumers over 12 waves. The Halloween information above is from the Wave 12 Data.
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