Halloween 2020
ARLINGTON, Texas—Overall, more than half of Americans indicate they will avoid typical Halloween festivities in 2020: Between 50% and 60% say they are less likely than usual to engage in seasonal activities like parties, trick-or-treating, or handing out candy. However, 11% to 12% appear to be more likely than normal, with the balance (roughly one-third) planning to go ahead with plans as usual.
Methodology
The Decision Analyst Consumer Reactions To Covid-19 Survey was conducted online among a nationally representative sample of 501 U.S. adults. Data collection dates were October 20-22, 2020. The Decision Analyst Covid-19 Consumer Report includes observations from surveying over 6,500 U.S. consumers over 12 waves. The Halloween information above is from the Wave 12 Data.
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Decision Analyst (www.decisionanalyst.com) is a global marketing research and analytical consulting firm specializing in strategy research, new product development, advertising testing, and advanced modeling for marketing decision optimization. For over 40 years, the firm has delivered competitive advantage to clients throughout the world in consumer-packaged goods, telecommunications, retail, technology, medical, and automotive industries.
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