Consumer Foresight: Beyond The Pandemic, Into Economic Uncertainty
September 2022 Edition: Consumers’ Perspectives Regarding Restaurants

Economic uncertainty has overtaken the pandemic as the primary worry of the largest segment of consumers.

Current State of Mental Health

The vast majority of Americans say their household spending has been impacted by inflation. Food is the primary area in which people are tightening their budgets. This includes cutbacks for eating out as well as grocery purchase expenses, up substantially from July to September.

Inflation

Please feel free to email Bonnie Janzen or Felicia Rogers directly for additional information. Download our Consumer Foresight: Beyond The Pandemic (September 2022 Edition) Free.

Past-Year Changes In Eating-Out Frequency

Whether dining in, using a drive-through, or ordering for pickup or delivery, almost 6 in 10 consumers report less frequent restaurant usage in the past year compared to their behaviors in earlier timeframes.

Past-Year Changes In Eating-Out Frequency

Frequency Changes By Restaurant Type

Relative to other formats, fast food has seen the greatest increase in frequency, while casual dining has seen the most pulling back among consumers. Compared to other formats, fewer consumers ever eat at fine dining establishments. A large portion of them have reduced their visitation of these restaurants in the past 12 months.

Inflation

Restaurant Reviews

More than 6 in 10 consumers rely on reviews at least sometimes. Substantially fewer (4 in 10) say they leave reviews when they have visited or ordered from a restaurant. Online reviewers say they are more likely to leave a positive review than a negative one.

Restaurant Reviews

About Decision Analyst

Decision Analyst (www.decisionanalyst.com) is a global marketing research and analytical consulting firm specializing in strategy research, new product development, advertising testing, and advanced modeling for marketing decision optimization. For over 40 years, the firm has delivered competitive advantage to clients throughout the world in consumer-packaged goods, telecommunications, retail, technology, medical, and automotive industries.

Emotional Health Through the Pandemic

Download a complimentary copy of the Consumer Foresight Beyond the Pandemic Report.

There are 5 reports available for download: January 2022: Financial Wellbeing Report, March 2022: Home Comfort, May 2022: Health & Wellness, July 2022: Consumer Packaged Goods, and September 2022: Restaurants.

Contact

If you have any questions about the Consumer Foresight: Beyond The Pandemic please contact:
Felicia Rogers
Executive Vice President
Email: frogers@decisionanalyst.com
Phone: 1-817-640-6166

 
Methodology

The online surveys were conducted among adults aged 18+. Beginning in March 2020, a total of 22 waves have been completed among adults 18+ in the United States. Over all the waves, more than 12,000 consumers have been surveyed. Wave 1 consisted of over 1,500 completes across two online surveys. Waves 2-16 were conducted among approximately 500 U.S. adults each. In Waves 17-23, there were at least 1,000 completed surveys among U.S. adults.

 

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If you use any of the charts or tables from the press releases or other published materials, please email Cristi Allen at callen@decisionanalyst.com to let us know which graphics you took and for what newspaper, magazine, or website it was used.