Laura Latshaw Joins Marketing Research Firm Decision Analyst

  • Laura Latshaw
    Arlington, Texas—Laura Latshaw has joined marketing research firm Decision Analyst as vice president and director of the company’s Philadelphia, Pennsylvania office. She has worked in the marketing research industry for many years, focusing mainly on the hospitality, business-to-business, transportation, freight, and consumer goods sectors.

    A longtime resident of Philadelphia, Latshaw previously worked for Lieberman Research Worldwide and GfK.

    “We are delighted to have Laura join our firm,” said Jerry W. Thomas, President and Chief Executive Office of Decision Analyst. “For many years she has helped companies of all size develop better products and more efficient marketing – issues that are becoming more challenging than ever. She will be a great asset as we reach out to help businesses succeed.”

A native of Boston, Massachusetts, Latshaw earned a bachelor’s degree in government and Spanish from Wheaton College in Norton, Mass., and a master’s degree in international service from American University in Washington, D.C.

About Decision Analyst

Founded in 1978, Decision Analyst ( is a global marketing research and analytical consulting firm specializing in strategy research, new product development, advertising testing, and advanced modeling for marketing decision optimization. The firm delivers competitive advantage to clients throughout the world in consumer packaged goods, telecommunications, retail, technology, medical, and automotive industries.

Media Contact

Cristi Allen
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011

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