Decision Analyst’s Economic Index U.S. Census Divisions August 2015

Arlington, Texas—In the past 12 months the West North Central Division has gained the most of all the U.S. Census Divisions, increasing 9 points from 99 in August 2014 to 108 in August 2015. The East South Central Census Division is the only division to decline in the past 12 months, decreasing from 102 in August 2014 to 100 in August 2015.

August 2015 Economic Index US Census Region

United States Economic Index

The Decision Analyst U.S. Economic Index registered 106 in August 2015, a 1-point decrease from July 2015. The U.S. Economic Index has declined over the past 4 months and might be foreshadowing a flat to slightly declining U.S. economy in the fourth quarter of 2015 or first quarter of 2016. Another month or two of data will reveal whether the U.S. economy is likely to stumble in coming months. The U.S. Economic Index is still at a level (above 100) that signals future economic growth, but the recent downtrend is worrisome. The Economic Index tends to lead U.S. economic activity by 6 to 12 months. Below is the past-10-year history of the U.S. Economic Index.

August 2015 Economic Index United States

“Weak consumer demand is one factor underlying the downtrend in the U.S. Economic Index. The median household income in the U.S. has not increased materially over the past 15 years—it is below the level recorded in 2000. The stronger U.S. dollar is negatively affecting U.S. exports, and a weakening Canadian economy can’t absorb as many U.S. exports as before the collapse in oil prices. Economic weakness in Europe and China is also creating headwinds for the U.S. economy,” said Jerry W. Thomas, President/CEO of Decision Analyst. “China’s great real estate and construction bubble is coming to a close. An extended period of very slow economic growth looms ahead for the world economy, and the U.S.”

Index History

The division-by-division results are presented in the graphs below. Remember, the Census Division graphs portray 3-month moving averages.

August 2015 Economic Index New England Census Region

August 2015 Economic Index Middle Atlantic Census Region

August 2015 Economic Index East North Central Census Region

August 2015 Economic Index West North Central Census Region

August 2015 Economic Index South Atlantic Census Region

August 2015 Economic Index East South Central Census Region

August 2015 Economic Index West South Central Census Region

August 2015 Economic Index Mountain Census Region

August 2015 Economic Index Pacific Census Region

*Census Division Three-Month Moving Average

The Index numbers for the census divisions are three-month moving averages to smooth out fluctuations due to smaller sample sizes. The reported Index number averages the current month with the two previous months.


The Decision Analyst Economic Index is based on a monthly online survey of several thousand households balanced by gender, age, and geography. The scientific survey is conducted in the last 10 days of each month. The Economic Index is calculated from 9 different economic measurements using a sophisticated econometric model. The result is a snapshot of coming economic activity in each country surveyed, as seen through the eyes of representative consumers living in the respective countries.

Decision Analyst conducts its concurrent economic surveys each month in Argentina, Australia, Brazil, Canada, Chile, Colombia, France, Germany, India, Italy, Mexico, Peru, the Russian Federation, Spain, United Kingdom, and the United States. Whenever the Decision Analyst Economic Index is greater than 110, it tends to signal an expanding economy. An Index value of 90 to 110 suggests a no-growth or slow-growth economy, and near or below 90 generally indicates economic contraction. These guidelines vary by country, however.

About Decision Analyst

Decision Analyst ( is a global marketing research and analytical consulting firm specializing in strategy research, new product development, advertising testing, and advanced modeling for marketing decision optimization. For over 35 years, the firm has delivered competitive advantage to clients throughout the world in consumer packaged goods, telecommunications, retail, technology, medical, and automotive industries.

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Arlington, TX 76011

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