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American consumers are currently feeling more stressed and frustrated with the pandemic and the virus' resurgence in the U.S. than before.  Although they have been venturing out a bit more, many people have negative feelings about their financial outlook, most are likely to avoid flying, and feelings are split about how children should return to school. All of this stress and confusion points to lingering concerns for the U.S. economy.

Decision Analyst is monitoring consumer attitudes and behaviors as this situation develops and changes. We will be sharing our findings to help you navigate these unprecedented times. We just completed Wave 9 of our Covid-19 Consumer Reactions Report. These findings can be downloaded for free.

Attitudes about Covid

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Level Of Concern
COVID-19 Continues to Concern the American public.
When we first asked consumers in mid-March, about 6 in 10 American adults were extremely or very concerned about the COVID-19 pandemic as it began to have an impact in the United States. Those in their 30s and 40s were initially far more concerned than were younger and older adults. Perhaps this is because the group is juggling many responsibilities, such as work demands, young kids, and aging parents. Over time, the level of concern declined, largely driven by a pulling back of concerns among 30- to 49-year-olds and those aged 60+ but offset by greater concerns among adults in their 50s. During the month of July, a resurgence of concern has occurred, especially among the youngest adults ages 18 to 29.

Level of Concern about Covid-19

W refers to the wave the data was collected in. Level of Concern was collected in Waves 1, 5, 7, 8, & 9.
 
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If you have any questions about the Covid-19 Consumer Reactions Report or would like more information, please contact
Bonnie Janzen (bjanzen@decisionanalyst.com), or
Felicia Rogers (frogers@decisionanalyst.com), or call (817) 640-6166.
 
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