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Helping Your “Garden” to Thrive: Ideas to Help Your Business Grow by Clay Dethloff

The more I’ve tried to work on my gardening skills the more similarities I‘ve seen between gardening and the business environment that companies must operate in today. Business, like gardening, is not static; it’s a living and changing thing. With both, you have to expect the unexpected and be prepared for it. An early frost as well as various insects can derail or completely wipe out a garden.

I believe that several of the principles and rules of thumb used in gardening can apply in a corporate setting: plan for the harvest, know your soil, and provide daily/consistent attention.
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Webinar: Attribution Modeling
Webinar: Attribution Modeling and Multi-Channel Marketing
Attribution Modeling delivers a unique insight: it measures the relative impact each touch point (website, banner ad, etc.) has on a customer journey in generating the final sale. Our presenters will use a digital example to introduce participants to Attribution Modeling; including Markov, Hidden Markov, and Survival Modeling. This webinar will be held on November 14, 12:00 p.m. CST.
Register Today!
Using Segmentation in Strategy
Segmentation Video Episode 11: Using Segmentation in Strategy
In this video, Bonnie Janzen, Executive Vice President, discusses applying your segmentation to strategy. Bonnie briefly covers positioning, new product strategy, pricing strategy, promotional strategy, and communication strategy..
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