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Brave New Research—Looking Ahead to a 5G World by Mike Humphrey

According to experts, the move to 5G will open new horizons for us all and almost every industry will see monumental changes, from manufacturing and services, to self-driving cars and smarter home appliances beyond the Internet of Things.

So, what are the implications for the marketing research world? The answers to this question will be revealed over the next several years, as the full rollout isn’t expected until the 2020s. Here in the present, let’s take a quick look at some of the ways a more connected world, and lightning-fast networks, may impact data collection and other areas.
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Webinar: Conjoint Case Study
Segmentation Video Episode 09: Segmentation: Persona Development
In this next Segmentation Series Video, Clay Dethloff talks about personas and persona development. Personas are about bringing segments to life. They take those segments that have been developed in the research and bring them to life. Personas really help to diffuse the learning throughout the organization.
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Helping Legacy Auto Companies Innovate In The New Age
Coming up with and developing great product ideas can be a daunting task. Additionally, how can a marketer know that an idea is really “great” and will be talked about by auto shoppers and enthusiasts? These are the issues that face new vehicle product developers everywhere.
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Market Segmentation Intro
Webinar: Shopper Research
This webinar on shopping research will argue for a broader and more inclusive view of shopping research, and argue for the close integration of shopping research with brand research. Shopping research is not only about retail; online retailing is a growing segment of shopping research, and in most cases brands must simultaneously optimize both “brick and mortar” retailing and online retailing. This webinar will be held on October 24, 12:00 p.m. CDT.
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Product Quality
Maintaining Product Quality In The Face Of Rising Costs
Are your consumers paying more to fill their gas tanks or cool their home lately? If the situation continues, we could be in for a product-quality crisis. So what’s a manufacturer to do? As soon as the market even hints at commodity prices creeping up and ingredient or component substitutions enter the realm of possibility, a plan for product testing should be activated.
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