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Consumer Insights Driving Success in the “Customer Experience Economy” by Bonnie Janzen

In the distant past, we had an agrarian economy, which was followed by the industrial economy and then the service economy. Depending on your specific definition, by the 1990s, we had evolved to the “Experience Economy.”

So how can a brand or business determine how it should evolve in the Experience Economy?

It is always important to make business decisions steeped in a deep understanding of how the consumer feels and thinks about your brand or company. That is even more important today when consumers have more choices than ever.
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Webinar: Conjoint Case Study
Webinar: Maximizing The Value Of Conjoint Studies With Qualitative
Decision Analyst's next Insider Series webinar will be a case study of using Qualitative Research within a Conjoint Study. The presenters will be Mike Humphrey, Vice President, Decision Analyst, and Suresh Sethuraghavan, Business Insights Manager, Pella Corporation. The presentation will take about 35 minutes, and will be followed by a Q&A. This webinar will be held on June 20, 2018, at 12:30 CDT.
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Advertising Research
Can You Hear Me Now?: Embracing Advertising Testing
“Can you hear me now?” “Can you hear that?” Did consumers notice Paul, the pitchman, changed companies? Were they happy to see Paul again? Were they motivated to try out Sprint’s service? These questions fall within the purview of advertising copy testing. Here are some suggestions for both agencies and brands on embracing advertising testing before going to market.
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