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Shopping Upheaval
Will consumer shopping patterns ever return to “normal”? The last three years have witnessed major changes in consumer shopping behaviors, driven by COVID-19, supply-chain problems, labor shortages, the war in Ukraine, rigid lockdowns in China, inflation and overstimulation of the U.S. economy, and changes in the labor force participation rate. Combined with these recent changes is the longer-term shift from brick-and-mortar to online shopping. “Upheaval” is a strong word, but it’s perfectly accurate in describing changing consumer shopping patterns in August 2022. Because these changes affect different product categories, and different types of retail, in unique ways, every brand needs continuing shopper research to stay in touch with target consumers.
Here are some articles that explain in greater detail how Decision Analyst can help you with Shopper Research: |
6 Steps (Or Hops) To Successful Shopper Research
The first step to successful shopper research is to start by understanding and then articulating the business need. Why do the research? What are the learning objectives? These should be driven by the business objectives. Read this blog for more detail.
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Shopping Research
Shopping research does not, and cannot, exist in a vacuum. It is just one piece of a larger puzzle, the overall marketing of a brand and all of the research related to that brand. That is, shopping research must be understood and interpreted within the context of all of the factors and forces affecting a brand, including product, pricing, positioning, advertising, packaging, and promotion.
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My Path To Purchase
Trying to specify consumers’ purchase paths (the behaviors and inputs that impact shoppers’ decisions) is often very challenging. In most cases, purchase decisions are unique to each individual and are composed of numerous decisions that take place subconsciously.
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Simulated Shopping with Shelf Sets
Decision Analyst's Logician® Simulated Shopping with 3D animation creates a realistic virtual environment that emulates the retail shopping experience in an online survey.
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Three Secrets to Product Success
There are three secrets to consumer packaged goods’ success: packaging, packaging, and packaging. Brands need to ensure they are getting the most impact out of their packaging that they possibly can. How do they do that? With consumer research, of course!
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For more information, please contact:
Bonnie Janzen at bjanzen@decisionanalyst.com or (817) 640-6166 or
Felicia Rogers at frogers@decisionanalyst.com or (817) 640-6166.
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