A comparison of 3 different pricing research methodologies: Choice modeling vs. Van Westendorp vs. Gabor-Granger.

A summary of pricing strategies and the importance of quantitative research in vetting various strategies. The research methods range from choice modeling to analysis of sales data by SKU and channel of distribution.

When push comes to shove at the retail shelf, packaging can make or break a product. Brands need to ensure that they are getting the most impact out of their packaging strategy. How do they do that? With consumer research, of course!

It’s reasonable to be on the lookout for high-quality substitute suppliers as a matter of practice, but how do you know if those new suppliers are as good as the old ones? Monadic product testing (preferably iHUTs) can help you quickly evaluate new suppliers, new ingredients, or new packaging.

If the product itself is never tested by potential users, what are its chances of success? Product testing is often overlooked or cut out of the process. Here are some excuses product managers and others give for failing to test their products among consumers.

What do you think are the top frustrations for survey-takers? I’m focusing on the over-used question format—the grid question. To ease the frustrations of respondents, consider using MaxDiff questions. MaxDiff questions force respondents to make trade-offs (or choices) just like they do in the real world.