Healthcare Research
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Brilliant Insights. Anyone can create something complex. It takes brilliant insight to make it simple.
Decision Analyst is committed to improving strategic business decision-making. It’s the firm’s way of making the world a better place and helping its clients reach their market potential. Whether developing strategic marketing plans, developing new products, or reshaping brand and image, the scientific methods utilized and great array of research tools available help drive the risk and uncertainty from strategic marketing decisions.
Decision Analyst’s core competencies are sophisticated custom research investigations and high-level analytics. Qualitative research, market and competitive intelligence, econometric analyses, advanced quantitative research designs, and powerful analytics are combined to identify business opportunities and solve marketing problems.
Decision Analyst delivers a synergistic blend of primary research, analytical consulting, and modeling to help companies:
- Build stronger brands.
- Optimize new product design.
- Increase advertising effectiveness.
- Enhance customer experience and engagement.
Our Solutions for the Healthcare Industry
- Branding & Strategy
- Build stronger brands
- Develop optimal marketing strategies
- Ideation & Product Optimization
- Optimization of product offering
- Accelerate new product development
- Advertising & Communication
- Improve marketing communications
- Optimize advertising campaigns
- Customer Experience Optimization
- Enhance customer experience
- Strengthen customer and brand interaction
Branding & Strategy
Smart, creative ways to stand out and get attention in the marketplace.
Core Solutions
- Brand Tracking
- Market Segmentation
- Strategic Dashboard Development
Case Study: Messaging Evaluation Using MaxDiff Analysis
The changing healthcare environment has created confusion among consumers. Our client, a health insurance provider, wanted to know how best to communicate with their customers about the Affordable Care Act (ACA) and what messages they should use. Decision Analyst conducted a MaxDiff analysis on the proposed message statements to determine which one(s) consumers preferred.
Ideation & Product Optimization
Right idea, right product, at the right time and price.
Core Solutions
- Ideation and Concept Generation
- Product Proof of Concept Testing
- Product Feature Optimization
- Product Line Optimization
- New Product Sales Forecasting
Case Study: Card Sorting and Concept Testing Among Seniors
A health insurance company didn’t want to miss out on the growth potential presented by senior citizens. They knew they wanted to grow their marketing share among seniors, but only had a vague idea of the type of product they needed. Decision Analyst recommended a two-part project: a card sort survey to determine the market potential and identify the most desired benefits, followed by a concept test to identify the most promising concept and determine the optimal price points.
Advertising & Communication
Knowing what your audience needs and wants, then getting them to listen and believe.
Core Solutions
- Advertising Concept Optimization
- Advertising Concept Testing
- Advertising Copy Testing
- Advertising Tracking
- Website Usability Testing
- New Advertising Slogans or Themelines
Case Study: CopyCheck® of Animatic Ads
A large health insurance provider was in the process of updating its advertising messaging. The provider had created a number of new advertising concepts for a new advertising campaign and wanted to know which one(s) would likely be the most effective with potential consumers. Decision Analyst used its proprietary CopyCheck® system for evaluating and improving early-stage advertising concepts.
Customer Experience Optimization
Help your customers meet their goals.
Core Solutions
- Customer Needs Identification
- Customer Journey Mapping
- Customer Experience Measurement
- Customer Loyalty Retention Modeling
Case Study: Proprietary Panel for Customer Satisfaction
A large, managed care company wanted to optimize its customer satisfaction levels among its preferred provider network. Decision Analyst created, managed, and hosted an online panel for the managed care company. The panel allowed easy access to representatives in the network, and provided a mechanism for feedback on a variety of planned changes and improvements in the ways that providers interact with the company.
Research Philosophy
Marketing Research Services
If you would like more information on conducting Medical Marketing Research, please contact Sara Sutton, Senior Vice President, Director of Medical Research, by emailing her at ssutton@decisionanalyst.com, or by calling 1-800-ANALYSIS (262-5974) or 1-817-640-6166.
