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Marketing Research Services

Decision Analyst delivers a synergistic blend of primary marketing research, market intelligence, advanced analytics, and marketing consulting services to help companies…

Develop optimal marketing strategies.
Build stronger brands.
Improve product quality.
Increase advertising effectiveness.
Improve package communication.

Strengthen promotional programs.
Accelerate new product development.
Enhance customer loyalty.
Optimize marketing and distribution systems.

The ultimate goal is to help companies build and sustain a winning business model for the 21st century. Decision Analyst's marketing research capabilities include:

Advertising Research
Concept Testing
Global Marketing Research
- Hispanic Research
- Hispanic Team Members
New Product Research
Online Marketing Research

Advanced Technology
Panel Management
Standards & Principles
Logician® Shopping Simulation

Product Testing
Packaging Research
- Simulated Shopping with Shelf Sets
Promotion Testing Services

Qualitative Research

Banter™-Social Media Monitoring
In-Person Qualitative Research
Online Qualitative Research
Online Communities
Online Ethnography

Customer Experience Optimization
- Customer Loyalty Simulator™
Shopping Research
Strategy Research
Tracking Research
- Brand Equity Monitor™
Global Internet Panels
Private Online Research Panels
Data Management Services
Mail Surveys

Decision Analyst Services

If you would like more information about Decision Analyst's Marketing Research and Analytical Consulting services, please contact Jerry W. Thomas, President/CEO (jthomas@decisionanalyst.com), or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.