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Global Research
Global Research
The International Research Group designs and executes marketing
research and consulting assignments in Canada, Europe, Latin America,
Australia, Middle-East and Asia. The group conducts market structure analyses, pricing
analyses, advertising tests, promotion tests, segmentation studies, strategy
analyses, customer satisfaction tracking, and new product research, as well as
depth interviews and focus groups in person and via the Internet. International
projects are conducted through our worldwide partners and subcontractors, as
well as over the Internet using our global
American Consumer Opinion® Online panel.
Global Research Team
Our researchers speak and support 10 major languages. Our international employees come from
Europe, Latin America, and Asia.
Global Data Collection Platforms
Depending on the target audience and the country, Decision Analyst
recommends the most appropriate data collection method. For example, in Canada
and the Scandinavian countries, the Internet is a sound data collection method
because of high Internet penetration. In most of Latin America, however,
face-to-face interviewing is typically the preferred method for most
consumer-goods studies, while the Internet would be restricted to surveys
targeted to an upscale, technology-savvy audience.
Global Internet Panels
We can conduct high-quality marketing research over the Internet in the U.S.,
Canada, Europe, Latin America, Australia, and Asia. This research is executed
via our
American Consumer Opinion® Online
panel, one of the largest Internet panels in the world, with over 7 million
consumers in over 150 different nations. This global consumer panel is recruited through a variety of methods
to maximize its diversity and representativeness. Members are recruited in
their native language to minimize sampling bias. We currently program surveys
in English, Japanese, Traditional Chinese, Simplified Chinese, French, German, Dutch, Italian, Spanish, Portuguese,
Danish, Swedish, Norwegian and Finnish. Through Icion®, our proprietary
multivariate sampling software, we can match samples to any target demographic
profile. Respondent participation is monitored and limited to prevent
respondent conditioning.
In addition to American Consumer Opinion® Online, Decision Analyst
owns these international panels:
- Technology Advisory Board® is a worldwide
Internet panel of engineers, scientists, and IS and IT professionals.
- Physicians Advisory Council® is an online
panel of physicians and surgeons in the U.S., Canada, and Western Europe,
including both general practitioners and specialists.
- Executive Advisory Board® is a global panel
of senior officers of major corporations, including members of boards of directors,
chairmen, presidents, managing directors, and other high-level executives.
- Contractor Advisory Board® is a U.S. and
Canadian panel of building contractors and subcontractors, spanning both residential
and commercial construction.
- Imaginators® is a worldwide panel of creative individuals, that serve as
the foundation for our new product ideation and brainstorming services.
Global Partners
We have researched partners in all major countries and the information technology, analytical tools
, and systems to address marketing issues on a global scale.
Our worldwide network of research partners and subcontractors ensures that all
research we conduct is sensitized to the environment and culture of the target
country. Our research partners follow rigorous quality-control procedures and
contribute their expertise of the local culture, language, and business
environment. We provide the overall study design and project management, and
add depth and insight to the interpretation of the results. Through the synergy
of these relationships, we can successfully execute the most complicated of
global studies and achieve consistency of execution across different
countries.
Decision Analyst has developed a high-quality network of translators
who live and work in the respective countries. As language can change rapidly
at times, we feel it is imperative to have someone native to the target country
who is knowledgeable about the latest nuances of language and culture. Our
research partners and subcontractors in the respective countries also serve as
advisors and consultants to ensure that the final questionnaires are as
accurate as possible.
Additional Resources from Decision Analyst
If you would like more information on International Research, please
contact
Bonnie Kenoly
or John Gachelin or call
1.817.640.6166
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