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Geomarket Analysis
There is a geographic dimension to virtually every marketing problem. Geomapping analyses and the visual display of this data via color-coded maps are powerful marketing tools.
Using selected primary, secondary, census, or client-provided data, Decision Analyst’s Geographic Information System (GIS) Mapping Group can create a series of
color-coded geographic maps to illustrate marketing opportunities. Each map is customized, presenting the data by market, trade area, or other area-specific geography.
Geomaps provide an easy way to see and understand spatial relationships.
The kinds of information that can be mapped:
- Competitor analyses
- Coverage areas
- Customer locations and profiles
- Demographic studies
- Franchise encroachment
- Industry guides
- Industry influences
- Market analysis
- Profit analyses
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- Sales revenues
- Sales territory analyses
- Sales territory balancing
- Served/Underserved clients
- Service areas
- Service needs
- Service territories
- Site analyses
- Target market analyses
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Example GIS Map
Analytical Consulting
Decision Analyst’s strengths in statistics and mathematics, simulation,
modeling, and optimization provides the analytical horsepower to address complex
business and strategy problems. If you would like more information on research
for Geomarket Analysis, please contact Jerry W. Thomas by emailing jthomas@decisionanalyst.com
or calling 1.800.ANALYSIS (262.5974) or 1.817.640.6166.
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