Multi-Lingual Coding Services

In marketing research, verbatim coding is the assignment of numeric codes to various words, phrases, ideas, or concepts in text, so that the information and meaning in the text can be extracted and analyzed quantitatively. Open-end questions in surveys generate reams of verbatim text that must be coded and analyzed. CRM systems, customer feedback systems, customer records, competitive websites, etc., can also create large amounts of verbatim text to code and analyze.

Coding Process

Coders begin by reading the text to be coded. As they read, they begin to build a codebook (a list of codes by question). Then all of the open-end answers to each question are coded, with the help of Ascribe™. This system enables coders to move quickly through questionnaire text. All answers are carefully coded by a person trained in coding (no automated or computer coding). The results are precise codes that fully reflect the true meanings of the open-end verbatims. Coding from a codebook that you provide can be done as well.

Types of Coding

Decision Analyst codes all types of open-end verbatim answers, comments, and text across many different product categories and industries, including:

• Consumer coding
• Business-to-business coding
• Medical coding
• Paper surveys
• CATI or online surveys

More Than 30 Languages

Decision Analyst provides verbatim coding services for more than 30 different languages, as listed below. The bolded languages are those coded by Decision Analyst employees, who are native speakers of those languages. The remaining languages are coded through partner companies in the respective countries. Coding in the actual language save time and money so that translation is not needed.

If you have other languages to code, please check with us. We may have a partner company that can code that language.

Quality Standards

Decision Analyst adheres to rigorous and consistent quality standards. The level of coding quality is largely determined by the quality of the coders. They must be very smart, intellectually curious, and capable of great attention to detail. Decision Analyst coders are carefully trained and very experienced. Average tenure of its coders is more than 10 years.

Quality Assurance

The work of each coder on a project is carefully checked at multiple points by quality-control specialists within the department, and then checked again, independently, by the Quality Assurance Department.

Related Services

Decision Analyst also offers database analytics, cross-tabulation services, advanced statistical analyses, geographic analyses and geomapping services.

Multi-Lingual Coding Services

If you need a cost estimate for a coding project, please contact Lisa Hazen (lhazen@decisionanalyst.com) or Ranga Pujari (rpujari@decisionanalyst.com) or by calling 1-800-ANALYSIS (262-5974) or 1-817-640-6166.