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Data Scraping or Web Scraping
The Internet is littered with personal websites and blogs and other sites where millions of people post information about themselves, their interests and hobbies,
their hopes and dreams, etc. Data scraping (or web scraping, or screen scraping, etc.) is a legitimate technique to go out and search all of these accessible
websites and retrieve relevant information. Decision Analyst uses special software to “scrape” these websites for relevant data. These software systems
scan and record text and pictures across hundreds of different target websites and blogs. This usually produces so much text that NLP (Natural Language Processing)
must be used to help identify, distill, and analyze the resulting content. Ascribe® computer-assisted coding software is used in the final stages to help analyze
the data. Like online communities, data scraping is simply another qualitative technique, and should be thought of as exploratory in nature.
Experienced Qualitative Consultants
Decision Analyst has over 3 decades of qualitative research experience and
is one of the pioneers in adapting qualitative research to the Internet. Our
moderators can recommend the qualitative technique (online or in-person) best
suited to your research needs.
For more information on our Qualitative Research services, please contact Gwen
Ishmael, Senior Vice President, Director Insights & Innovation, (gishmae@decisionanalyst.com)
or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.
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