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Banter™—Online Social Media Monitoring & Analysis
What are people saying right now about my brand, my company, my products? And what does it mean?
The World Wide Well (Of Information)
There is a wealth of information being shared this very minute in the form of chatter on 15 million active blogs, 10 million Twitter users, and huge social
networking sites such as Facebook and Ning. Posts made through online news and social outlets often are made by category influencers and provide a glimpse
into their thoughts, concerns, and desires.
You could think of the Internet as the home of the world’s largest, unmediated discussion forum. And more companies want to monitor these exchanges to stay
abreast of trends, attitudes, experiences, and needs that could impact their products, brands, and categories.
Using search engines to track user-generated content can produce unwieldy results that might be relevant but are not necessarily up to date. Nor can they provide
the in-depth analysis needed to make good decisions for your business.
Banter™—Social Media Monitoring Serves
Banter™ is Decision Analyst’s social media monitoring capability. Banter™ allows us to listen in on buzz and quickly deliver relevant analysis
and key insights into exactly what people are talking about. We’ll tell you what is being said online and what it means to you. Pairing Banter™
with our online and in-person research methodologies allows us to reveal a holistic view of your market. We can add color commentary to your quantitative studies
and bring an additional breadth of information to your ethnographic or qualitative projects.
Scanning & Analyzing Social Media
We scan millions of blogs, social networks, news outlets, and other online information sources, retrieving clues, insights, and guidance necessary for
your success. And we can track and analyze conversations and mentions in real time. Just tell us what topics you would like us to look for and for what period
of time. Common topics include:
- Product launches
- Marketing campaigns
- Emerging trends
- Imminent ends
- Relevant current events
Experienced Qualitative Consultants
Decision Analyst has over 3 decades of qualitative research experience and
is one of the pioneers in adapting qualitative research to the Internet. Our
moderators can recommend the qualitative technique (online or in-person) best
suited to your research needs.
For more information on our Social Media Monitoring services, please contact
Gwen Ishmael, Senior Vice President, Director Insights & Innovation,
(gishmae@decisionanalyst.com)
or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.
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