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Social Media Monitoring & Analysis
Banter™—Online Social Media Monitoring & Analysis
What are people saying right now about my brand, my company, my products? And what does it mean?
The World Wide Well (Of Information)
There is a wealth of information being shared this very minute in the form
of chatter on 15 million active blogs, 10 million Twitter users, and huge social
networking sites such as Facebook and Ning. Posts made through online news and
social outlets often are made by category influencers and provide a glimpse
into their thoughts, concerns, and desires.
You could think of the Internet as the home of the world’s largest, unmediated
discussion forum. And more companies want to monitor these exchanges to stay
abreast of trends, attitudes, experiences, and needs that could impact their
products, brands, and categories.
Using search engines to track user-generated content can produce unwieldy results
that might be relevant but are not necessarily up to date. Nor can they provide
the in-depth analysis needed to make good decisions for your business.
How We Can Help
Introducing Banter™, Decision Analyst’s new social media monitoring
capability. Banter™ allows us to listen in on buzz and quickly deliver
relevant analysis and key insights into exactly what people are talking about.
We’ll tell you what is being said online and what it means to you. Pairing
Banter™ with our online and in-person research methodologies allows us
to reveal a holistic view of your market. We can add color commentary to your
quantitative studies and bring an additional breadth of information to your
ethnographic or qualitative projects.
What We Do
We scan millions of blogs, social networks, news outlets, and other online
information sources, retrieving clues, insights, and guidance necessary for
your success. And we can track and analyze conversations and mentions in real
time. Just tell us what topics you would like us to look for and for what period
of time. Common topics include:
- Product launches
- Marketing campaigns
- Emerging trends
- Imminent ends
- Relevant current events
Next we analyze:
- The amount of buzz that exists
- The positive, negative, and neutral nature of the conversations
- Related subjects people are talking about
- Insights into how people are engaging with your topics
Then we create a summary report of our analysis along with supporting visuals
that can help you establish better brands, products, services, and relationships.
(NOTE: Visuals are illustrative and could vary by project.)
Banter™ Includes Supporting Visuals
Activity Volume
Indicates the number of blog posts made on each topic week-by-week, providing
insight into the progression and continuity of each topic over time.
Key Quotes (Verbatim Quotes)
Current thoughts and opinions being shared around the web within the past
30 days.
Sentiment Trends & Comparisons
Shows the positive, neutral, or negative tone of posts related to each topic.
Theme Analysis
Displays common subtopics frequently found alongside the main topics being
tracked.
Experienced Qualitative Consultants
Decision Analyst has over 32 years of qualitative research experience and is
one of the pioneers in adapting qualitative research to the Internet. Our moderators
can recommend the qualitative technique (online or in-person) best suited to
your research needs.
For more information on our Social Media Monitoring services, please contact
Gwen Ishmael by emailing gishmae@decisionanalyst.com
or calling 1-800-ANALYSIS (262-5974) or 1-817-640-6166.
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