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June 2011
For Immediate Release
July 6, 2011
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Decision Analyst’s U.S. Economic Index in June
Unchanged
Arlington, Texas—The Decision Analyst U.S. Economic Index remains at
95 for June 2011, the same as in May. The Index has moved sideways or trended
slightly lower over the past 6 or 7 months, suggesting economic sluggishness
in the second half of 2011. The U.S. Economic Index is a leading indicator (tending
to foreshadow overall economic activity by 6 to 12 months). Here is the U.S.
Economic Index for the past 3 years.

Here is the U.S. Economic Index for the past 10 years.

“The 10-year graph of the U.S. Economic Index reveals the severity and
the duration of the recession. While it is evident that the Index bottomed out
in early 2009, the long-term view of the Index reveals that the U.S. economy
has not regained its prerecession levels. It’s also instructive to remember
that the U.S. Economic Index stood at 125 in the late 1990s.” said Jerry
W. Thomas, President/CEO of Decision Analyst. “The U.S. economy has been
comparatively weak for a whole decade.”
“The Index is predicting a no-growth to slow-growth economy for the second
half of 2011,” said Thomas. “The economic recovery is fragile, and
rising prices threaten to tip the U.S. back into recession. If gasoline and
energy prices decline during the second half of 2011, that would be a significant
stimulus to the economy.”
“High unemployment continues to be a persistent drag on the U.S. economy,”
said Thomas. “Many state, county, and city governments are cutting employees
to balance budgets. The U.S. Federal Government will make job cuts in the second
half. Small businesses are doing slightly better, but they are not planning
to hire many new employees—at least not yet.”
The table below compares the U.S. Economic Index to Decision Analyst’s
Economic Indices in other countries. Germany has the highest Index in Europe
with a score of 103, while France lags far behind, with an Index score of 79.
In South America, Brazil is leading the way with an Index of 127, while Argentina
trails with an Index of 96. In Asia, China leads with an Index of 127, while
Australia lags behind with an Index of 98
Decision Analyst International Economic Indices
June 2011
| |
| North America |
Index |
| United States |
95 |
| Canada |
97 |
| Mexico* |
94 |
| Europe |
Index |
| France |
79 |
| Germany* |
103 |
| Italy |
88 |
| Spain* |
80 |
| United Kingdom |
80 |
|
| South America |
Index |
| Argentina* |
96 |
| Brazil |
127 |
| Chile* |
104 |
| Colombia* |
102 |
| Peru* |
107 |
| Australia/Asia |
Index |
| Australia* |
98 |
| China* |
127 |
| India |
118 |
|
| |
*
The Index numbers for Argentina, Australia, Chile, China, Colombia,
Germany, Mexico, Peru and Spain are a three-month moving average to
smooth out month-to-month fluctuations. The reported Index number averages
the current month with the two previous months. |
The West South Central Division is the only division above 100, with a score
of 103, and at the other end the Mountain Division is the only division with
a score lower than 90, with a score of 88. (See map below.)

Three-Month Moving Average
The Index numbers for Argentina, Australia, Chile, China, Colombia,
Germany, Mexico, Peru, and Spain are a three-month moving average to smooth
out month-to-month fluctuations. The reported Index number averages the current
month with the two previous months.
Methodology
The Decision Analyst Economic Index is based on a monthly Internet survey of
several thousand households balanced by gender, age, and geography. The online
survey is conducted in the last 10 days of each month. The Economic Index is
calculated from 9 different economic measurements using a sophisticated econometric
model. The result is a snapshot of current economic activity in each country
surveyed, as seen through the eyes of representative consumers living in the
respective countries. Decision Analyst conducts its concurrent economic surveys
each month in Argentina, Australia, Brazil, Canada, Chile, China, Colombia,
France, Germany, India, Italy, Mexico, Netherlands, Peru, Russian Federation,
Spain, United Kingdom, United States, and Venezuela. Whenever the Decision Analyst
Economic Index is greater than 110, it tends to signal an expanding economy.
An Index value of 90 to 110 suggests a no-growth or slow-growth economy, and
near or below 90 generally indicates economic contraction. These guidelines
vary by country, however.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) is a global marketing research and
analytical consulting firm specializing in strategy research, new product development,
advertising testing, and advanced modeling for marketing decision optimization.
For over 3 decades, the firm has delivered competitive advantage to clients
throughout the world in the consumer-packaged goods, telecommunications, retail,
technology, medical, and automotive industries.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011
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