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Nutritional Claims Are the “Most Trusted” by Consumers
For Immediate Release February 10, 2010
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Among Fast-Food Restaurants, Subway’s Nutritional
Claims Are the “Most Trusted” by Consumers, According to a Nationwide
Study by Decision Analyst
Arlington, Texas—More consumers trust Subway’s nutritional claims,
compared to all other popular quick service restaurants. According to Decision
Analyst, Subway is the leader in consumer trust with almost one-quarter (24.2%)
of consumers saying they “completely trust” its nutritional claims.
How much do consumers consider nutrition and healthy choices when they
select their fast-food restaurants? This study finds that 42% of Subway
customers choose this restaurant because it “has a good selection of healthy
items,” compared with only 3% of Taco Bell consumers who select this restaurant
for its healthy menu.
“Subway owns the nutritional claim relative to its competition, as there
is a significant gap between Subway and these other popular fast food/quick-service
restaurants. In fact, Subway is the only one of these restaurants with more
people who ‘completely trust’ their nutritional claims than ’do
not trust’ them. This finding illustrates the challenges and opportunities
facing restaurants in their quest to gain greater acceptance of their health
and nutrition efforts,” said Diane Brewton, Senior Vice President of the
Market Intelligence Division at Decision Analyst.
Methodology
Decision Analyst tracks food and beverage consumption, restaurant behavior,
health attitudes, and lifestyle management via continuous surveys. The food
industry study is conducted online using Decision Analyst’s American Consumer
Opinion® online panel (www.acop.com). This data is based on a representative
sample of 16,392 U.S. adult respondents. The survey results are accurate to
one percentage point, plus or minus, at a 99% level of confidence.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com), based in Dallas-Fort Worth, is
a leading global marketing research and analytical consulting firm specializing
in advertising testing, strategy research, new product development, and advanced
modeling for marketing decision optimization. The 31-year-old firm delivers
competitive advantage to clients throughout the world in the food and beverage,
restaurant, consumer packaged goods, and retail industries. In addition, Decision
Analyst operates American Consumer Opinion® Online, one of the world’s
largest online panels with more than eight million consumers.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011
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