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Home | Press Room | Press Release Archives | U.S. Census Division Economic Indices

For Immediate Release
September 2, 2010
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

Decision Analyst’s U.S. Economic Index Signals Slow Growth In Coming Months
The East South Central Census Division Index Increases

Arlington, Texas—The Decision Analyst Economic Index for the U.S. registered 95 in August 2010, a one-point increase from 94 in July 2010. By Census Division, the East South Central division increased from 94 in July to 96 in August, the largest increase of all the Census Divisions. Since the Decision Analyst Economic Index tends to foreshadow the U.S. economy by six to 12 months, it continues to indicate that economic growth will be sluggish for the remaining months of 2010 and into the first half of 2011. Below is the U.S. Economic Index for the past three years.

“As the chart above reveals, the U.S. Economic Index has been essentially flat for the past 11 months. The Index is signaling slow growth, or no growth, for the next six to 12 months,” said Jerry W. Thomas, President/CEO of Decision Analyst. “The Economic Index is not forecasting a double-dip recession, although it’s possible that we could experience one or two slightly negative quarters over the next year. It’s difficult to see any factors that might produce strong economic growth in 2011. High unemployment, continuing foreclosures, sluggish home sales, and lack of credit for consumers and small businesses will remain significant drags on the economy over the next 12 months.”

Census Division

The Pacific and Mountain Divisions appear to be doing worse than the rest of the country, while New England and Middle Atlantic have the highest Economic Index scores of all the census divisions. (See map below.)

 

Three-Year History By Census Division

Overall, for most of the Census Divisions, there was little change in the July to August Index. The divisions with the most movement were, the West South Central Division, which dropped from 96 in July to 94 in August; the Mountain Division which dropped from 93 in July to 91 in August; and the East South Central Division which increased from 94 in July to 96 in August. (See the individual census division graphs below.)



















 

Census Division Three-Month Moving Average

The Index numbers for the census divisions are a three-month moving average to smooth out fluctuations due to smaller sample sizes. The reported Index number averages the current month with the two previous months.

Methodology

The Decision Analyst Economic Index is based on a monthly Internet survey of several thousand households balanced by gender, age, and geography. The online survey is conducted the last 10 days of each month. The Economic Index is calculated from nine different economic measurements using a sophisticated econometric model. The result is a snapshot of current economic activity in each country surveyed, as seen through the eyes of representative consumers living in the respective countries. Decision Analyst conducts its concurrent economic surveys each month in Argentina, Australia, Brazil, Canada, Chile, China, Colombia, France, Germany, India, Italy, Mexico, Netherlands, Peru, Russian Federation, Spain, United Kingdom, United States, and Venezuela.

Whenever the Decision Analyst Economic Index is greater than 110, it tends to signal an expanding economy. An Index value of 100 to 110 suggests a slow-growth economy, and near or below 100 generally indicates economic contraction. These guidelines vary by country, however.

About Decision Analyst

Decision Analyst (www.decisionanalyst.com) is a leading global marketing research and analytical consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The 32-year-old firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, technology, medical, and pharmaceutical industries. In addition, Decision Analyst owns and operates the American Consumer Opinion® Online panel—one of the largest consumer opinion panels in the world—with more than eight million members.

 

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011

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