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For Immediate Release September 1, 2009
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Decision Analyst Announces the Release
Of Its “Indoor Air Quality: American Profile Revisited.”
American Homeowners Continue To Show Significant Interest In
Improving Home Air Quality
Arlington, Texas—In a survey of 30,060 U.S. homeowners, the issue of
residential indoor air quality (IAQ) continues to be important as only 15% of
all homeowners live in homes that do not require improved air quality. Some
homeowners have already modified or otherwise improved their home IAQ, some
don’t know they should or that they can, and three in ten would like to
improve their IAQ. The desire for better indoor air quality is similar across
homeowners regardless of income, home size, or community.
Key findings of the study:
- When asked, most (85%) of all homeowners mentioned having smokers, asthmatics,
excess dust, or pets in the home which signals the need for better IAQ products.
- Further, only 26% of homeowners’ rated their home air quality as “good/high”
while 22% believed their home air quality is “poor/low.”
- Nearly one-third of American homeowners agreed completely that IAQ is as
important as energy efficiency.
- Nearly 3 in 10 homeowners desired better IAQ in their homes in 2008, as
in past years.
- Retailers seemed to get closer to the issue with homeowners than did contractors
as portable IAQ equipment was found in significantly more homes than the central
system product at 39% of U.S. homes, which was up slightly from previous years,
and the highest penetration of all IAQ equipment.
- U.S. homeowners were willing to spend an average of $636 to improve their
indoor air quality by 25%, more than a 10% increase compared to 2006.
“The study reveals a significant market for IAQ products. This unmet
interest in indoor air quality provides an opportunity for manufacturers, contractors,
and retailers to offer homeowners an effective air quality solution, but only
if marketing and sales efforts are better focused and relationship selling becomes
the rule and not the exception,” says Garry Upton, Executive Vice President.
“It is important to identify and compare solutions offered by portable
and whole-house air quality equipment so that homeowners have the total picture
to make the best decisions about their own homes.”
Methodology
Decision Analyst’s “Indoor Air Quality: American Profile
Revisited” is a report derived from the 2008, 2006 and 2004
versions of the “American Home Comfort Study.”
The survey of 30,060 homeowners, conducted in August and September 2008, is
a nationally representative sample drawn from Decision Analyst’s American
Consumer Opinion® Online panel.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) is a leading global marketing research
and analytical consulting firm specializing in advertising testing, strategy
research, new product development, and advanced modeling for marketing decision
optimization. The 30-year-old firm delivers competitive advantage to clients
throughout the world in the consumer packaged goods, telecommunications, retail,
technology, medical, and pharmaceutical industries. In addition, Decision Analyst
owns and operates American Consumer Opinion® Online—one of the largest
consumer opinion panels in the world—with more than seven million members
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011
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