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For Immediate Release Sep 25, 2008
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Target Corporation Honors Decision Analyst for Customer Satisfaction Research
Arlington, Texas (Feb 21, 2008)—
Target Corp., the nation’s second largest discount retailer, recently honored Decision Analyst for its customer satisfaction research. One of the nation’s leading marketing research and marketing consulting firms, Decision Analyst has conducted satisfaction tracking studies for Target for several years.
At ceremonies earlier this year, Decision Analyst received a “Best of Bullseye” award as one of Target’s top vendors. Jerry W. Thomas, Decision Analyst president./CEO and Jennifer Hester, account executive, accepted the award at Target’s headquarters in Minneapolis, MN.
“The award recognizes us for our effort to create more flexible customer research tracking,” said Joel Mincey, Decision Analyst senior vice president and leader of the research team that works with Target. “This past year we implemented a new research module that allows Target to more easily survey customers about specific issues, such as store items or even community involvement. It also allows for more interviews—up to seven million per year.”
Target has been and continues to be an extremely flexible and innovative client, allowing Decision Analyst to explore and develop new and better ways to collect and analyze information from Target’s guests. Target, which opened it first store in Roseville, MN, in 1962, today operates about 1,600 stores in 47 states. It also owns the online business Target.com.
About Decision Analyst (www.decisionanalyst.com),
is a leading global marketing research and marketing consulting firm specializing in
customer loyalty, advertising testing, strategy research, and advanced modeling for marketing
decision optimization. The 30-year-old firm delivers competitive advantage to clients throughout
the world in these industries: retail, consumer packaged goods, technology, and medical and
pharmaceutical. In addition, Decision Analyst operates the American Consumer Opinion® online panel.
With more than seven million participants, it is one of the largest such panels in the world
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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