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For Immediate Release September 14, 2007
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Packaging and Labels More Popular Sources of
Diet and Nutrition Information Than Doctors Are
Arlington, Texas – Among American adults, more than half consult product
packaging and labels for diet and nutrition information, according to a
study by Decision Analyst, a leading marketing research and marketing consulting firm.
In its ongoing Health and Nutrition Strategist� syndicated study,
Decision Analyst recently asked 4,156 survey respondents to answer the question:
�Which of the following sources, if any, have you ever used to obtain information
about diet and nutrition?� The most popular sources of information were �information
on product packages or labels� and �nutrition panel on packages.�
They tied for first place, with 55% of U.S. adults choosing these two answer choices.
Sources of Diet and Nutrition Information
Sources of Nutrition Information
|
Percent of U.S. Adults Choosing Each Answer |
Information on product packages or labels
|
55% |
Nutrition panel on packages
|
55% |
Family and friends
|
47% |
Health websites
|
45% |
Personal physician, dentist, or other health professional
|
42% |
Recipe books
|
37% |
Television shows
|
35% |
Health magazines
|
35% |
Health or nutrition books
|
35% |
Newspaper articles
|
30% |
General magazines
|
29% |
In-store information
|
27% |
Food or health experts
|
19% |
Food company websites or publications |
18% |
Note: Percentages add to more than 100% in the above table because participants could choose multiple answers.
Younger adults (aged 18-34) are more likely to consult family and friends for diet and nutritional advice, but older consumers (aged 45 plus) are more likely to rely on the nutritional information on packages and labels. When considering health websites as a source of diet and nutrition guidance, U.S. adults across different age groups have a tendency to favor them fairly equally.
Most Popular Sources of Diet and Nutrition Information by Age
(Percent of U.S. Adults Choosing Main Answer Choices)
Age |
Information on Product Packages or Labels
|
Family and Friends
|
Health Websites |
| 18 to 24 |
44% |
56% |
44% |
| 25 to 34 |
51% |
58%
|
49% |
| 35 to 44 |
52% |
48% |
44% |
| 45 to 54 |
58% |
43% |
45% |
| 55 to 64 |
60% |
43% |
45% |
| 65 or older |
65% |
38% |
43% |
Overall, females appear to be more interested in nutrition, and they search for more diet and nutritional information than males do.
Most Popular Sources of Diet and Nutritional Information by Gender
(Percent of U.S. Adults Choosing Main Answer Choices)
|
Information on Product Packages or Labels |
Family and Friends |
Health Websites |
| Females |
62% |
52% |
50% |
| Males |
48% |
42%
|
41% |
Methodology
Decision Analyst�s Health and Nutrition Strategist� study is conducted online via the American Consumer Opinion� panel. Respondents are a nationally representative, statistically balanced sample of more than 4,000 American adults per year. The margin of error is plus or minus 2%. The Health and Nutrition Strategist� study is an integrated knowledge base of food and beverage consumption, restaurant usage, health habits, and nutritional attitudes.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) based in Dallas-Fort Worth,
is a leading international marketing research and marketing consulting firm
specializing in advertising testing, strategy research, new product development,
and advanced modeling for marketing decision optimization. The 29-year-old firm
delivers competitive advantage to clients throughout the world in the consumer
packaged goods, telecommunications, retail, high technology, medical, utilities,
and e-commerce industries. Also, Decision Analyst operates the American Consumer
Opinion� online panel, which has more than seven million participants and is one
of the largest panels in the world.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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