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For Immediate Release January 22, 2007
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Over 70% of Americans “Resolve” To Diet In 2007,
According to OomphDiet.com and Decision Analyst, Inc.
(Arlington, Texas) If this year is anything like last year, over 70% of
Americans will attempt some sort of diet in 2007, according to a recent
national survey sponsored by OomphDiet (www.OomphDiet.com).
The survey, conducted by Decision Analyst throughout the whole year of 2006,
also revealed that dieting behavior is remarkably similar across the U.S. The
percentages of adults who have dieted in the past 12 months varied only a
percentage point or two across the major regions of the country.
But gender is a different story. Women are much more likely to follow a diet,
especially diets related to weight control, as shown below:
Percent of U.S. Adults on Each
Of the Following Types of Diets
| Types of Diets |
Total
|
Men
|
Women
|
| Low calorie diet
|
18%
|
12%
|
24%
|
| Low fat diet
|
17
|
12
|
22
|
| Low carbohydrate diet
|
16
|
13
|
19
|
| Low cholesterol diet
|
11
|
11
|
11
|
| Low sugar or diabetic diet
|
11
|
10
|
13
|
| Low sodium or low salt diet
|
9
|
7
|
10
|
The fact that over 70% of us were on some type of diet in 2006 demonstrates
that we are a “diet nation” according to Jonathan Thomas, CEO of
OomphDiet (www.OomphDiet.com), an online
diet service and diet community.
“This is an astonishingly high percentage,” Mr. Thomas said,
“and it shows that even though so many of us are unsuccessful at the
attempt, we keep trying to lose weight or improve our health through
dieting.”
To make it easier to manage dieting, the OomphDiet plan (www.OomphDiet.com)
includes daily calorie tracking, health recommendations, dieting advice, and
guided exercise programs.
2007 may prove to be a record-setting year for the number of Americans
attempting to diet, and many of these folks will need lots of help if they are
to be successful.
Methodology
This Diet survey was conducted via Decision Analyst's American Consumer
Opinion® panel (www.acop.com) on a
continuous basis throughout 2006 using a nationally representative,
statistically balanced sample of 3,800 respondents. The margin of statistical
error is less than two percentage points, plus or minus, at a 99% confidence
level.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) is a leading marketing research and
marketing consulting firm specializing in advertising testing, strategy
research, new product development, and advanced modeling for marketing decision
optimization. The firm delivers competitive advantage to clients throughout the
world in the consumer packaged goods, telecommunications, retail, high
technology, medical and pharmaceutical, utilities, and e-commerce industries.
Decision Analyst operates American Consumer Opinion® online, one of the
world’s largest Internet consumer opinion panels, with more than six
million participants.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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