You are here: Home | Press
Room | Press Release Archives | Economic Index
For Immediate Release August 20, 2007
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Many Restaurant Patrons Concerned About Nutrition,
Decision Analyst Study Shows
Arlington, Texas – Among American adults, one-third report that
they do not worry about nutrition when they eat at restaurants, according
to a study by Decision Analyst, a leading marketing research and marketing
consulting firm.
In its ongoing Health and Nutrition Strategist� syndicated study, Decision Analyst recently asked 4,156 survey respondents if they agreed or disagreed with the statement: �I don�t worry about nutrition when I eat out.� Thirty-four percent of adults report that they do not worry about nutrition when enjoying a meal out compared with 41% who do worry about nutrition.
By gender, males are less concerned, with 38% reporting they do not worry about nutrition when they eat out compared to 31% of adult females.
By age, the younger segment (18 to 24) is least concerned, with 41% reporting that they are �nonworriers� compared to 30% of those aged 55 to 64 saying the same thing.
Worries About Nutrition When Eating Out
(By Age)
Age
|
Worries About Nutrition
|
Does Not Worry About Nutrition |
| 18 to 24 |
35% |
41% |
| 25 to 34 |
41%
|
35% |
| 35 to 44 |
38% |
36% |
| 45 to 54 |
44% |
31% |
| 55 to 64 |
43% |
30% |
| 65 or older |
41% |
34% |
By household income, only 28% of respondents with annual household incomes of $100,000 or more do not worry about nutrition compared with 41% of respondents with household incomes of $25,000 or less.
Worries About Nutrition When Eating Out
(By Household Income)
|
Worries About Nutrition
|
Does Not Worry About Nutrition |
| Under $25,000 |
32% |
41% |
| $25,000 to $49,999
|
40%
|
35% |
| $50,000 to $99,999
|
44% |
32% |
| $100,000 or more |
49% |
28% |
�Adults who are influenced by the nutritional information provided by restaurants are more likely to worry about nutrition (72%), but we also see that there is a segment of adults who rarely use the nutritional information, but still worry about nutrition (22%),� according to Diane Brewton, Senior Vice President of Decision Analyst. �This means that even some of the people who worry about nutrition either rely on their own knowledge or just opt to treat themselves when dining out.�
Worries About Nutrition When Eating Out
(By Usage Of Restaurant Nutritional Info)
Agree With Statement
|
Worries About Nutrition
|
Does Not Worry About Nutrition |
| My meal choices are often influenced by the nutritional information provided by the restaurant |
72% |
17% |
| I rarely use the nutritional information provided by restaurants on their menu items |
22%
|
59% |
Methodology
Decision Analyst�s Health and Nutrition Strategist� study was
conducted online by means of the company�s American Consumer
Opinion� panel. The survey relied on a nationally representative,
statistically balanced sample of 4,156 American adults. The margin
of error is plus or minus 2%. The Health and Nutrition Strategist�
study is a broad, integrated knowledge base of food, beverage consumption,
restaurant usage, health habits, and nutritional attitudes.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) based in Dallas-Fort Worth,
is a leading international marketing research and marketing consulting firm
specializing in advertising testing, strategy research, new product development,
and advanced modeling for marketing decision optimization. The 29-year-old firm
delivers competitive advantage to clients throughout the world in the consumer
packaged goods, telecommunications, retail, high technology, medical, utilities,
and e-commerce industries. Also, Decision Analyst operates the American Consumer
Opinion� online panel, which has more than seven million participants and is one
of the largest panels in the world.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
Visit our Logos
& Images page for photographs and logos,
if needed.
|
