You are here: Home | Press
Room | Press Release Archives | Health and Nutrition StrategistTM
For Immediate Release October 1, 2007
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Restaurant Customers Want Nutritional Information,
According To Study By Decision Analyst
Arlington, Texas –
Nearly half of Americans believe restaurants should be required to provide information on the nutritional value of their menu items, according to a nationwide study by Decision Analyst, a leading international marketing research company.
In its ongoing Health and Nutrition StrategistTM syndicated study, Decision Analyst recently asked 4,156 survey respondents if they agreed or disagreed with the statement: �Restaurants should be required to give nutritional facts on each menu item.�� Of those surveyed, 47% agreed with the statement, while 20% disagreed. The remaining 33% had no opinion.
Women were somewhat more interested in nutritional information than men. Fifty-two percent of women agreed that restaurants should provide nutritional information, but only 43% of males agreed.
Surprisingly, younger consumers were more interested in nutritional information on restaurant foods than those who were older, as shown in the table below. By age, 53% of respondents 18 to 24 agreed that nutrition facts should be provided, while only 42% of the 65 and older group wanted nutritional information.
Restaurants Should Give Nutritional Facts On Each Menu Item
(By Age)
Age
|
Agrees
|
| 18 to 24 |
53%
|
| 25 to 34 |
52%
|
| 35 to 44 |
48% |
| 45 to 54 |
45%
|
| 55 to 64 |
46%
|
| 65 or older |
42% |
Methodology
Decision Analyst�s Health and Nutrition StrategistTM study is conducted online using the company�s American Consumer Opinion® panel. The survey relies on a nationally representative, statistically balanced sample of 4,156 American adults. The margin of error is plus or minus 2%. The Health and Nutrition StrategistTM study is a broad, integrated knowledge base of food, beverage consumption, restaurant usage, health habits, and nutritional attitudes.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) based in Dallas-Fort Worth,
is a leading international marketing research and marketing consulting firm
specializing in advertising testing, strategy research, new product development,
and advanced modeling for marketing decision optimization. The 29-year-old firm
delivers competitive advantage to clients throughout the world in the consumer
packaged goods, telecommunications, retail, high technology, medical, utilities,
and e-commerce industries. Also, Decision Analyst operates the American Consumer
Opinion® online panel, which has more than seven million participants and is one
of the largest panels in the world.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
Visit our Logos
& Images page for photographs and logos,
if needed.
|
