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For Immediate Release September 14, 2007
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Majority of U.S. Adults Prepare Homemade Lunches Rather Than Eating at Restaurants,
Decision Analyst Study Shows
Arlington, Texas – Almost two-thirds of U.S. adults
say that they prepare their own lunches rather than eat at restaurants,
according to a nationwide study by Decision Analyst, a leading marketing research and marketing consulting firm.
In its ongoing Health and Nutrition StrategistTM syndicated study,
Decision Analyst asked 4,156 survey respondents if they agreed or
disagreed with the statement: “I typically prepare my own lunches
rather than eat restaurant lunches.” Sixty-three percent of
adults report that they usually prepare their own lunches rather
than eat lunch at a restaurant.
Women are more likely to prepare their own lunches than males are, by a margin of 70% to 57%. This shows that women are more self-sufficient than men are.
Prepares Own Lunches Rather Than Eats at Restaurants
(By Gender)
Gender
|
Percent of Each Gender |
Female
|
70% |
Male
|
57% |
Older consumers have a tendency to forgo restaurant lunches in favor of home-prepared lunches at the highest rate (66% of those aged 55 to 64), but a majority of even the youngest adults say that they prepare their own lunches (55% of those aged 18 to 24).
Prepares Own Lunches Rather Than Eats at Restaurants
(By Age)
Age |
Percent within Each Age Group
|
| 18 to 24 |
55% |
| 25 to 34 |
60% |
| 35 to 44 |
59% |
| 45 to 54 |
62% |
| 55 to 64 |
66% |
| 65 or older |
76% |
As household income increases, the preparation of one’s own lunch (rather than visiting a restaurant for lunch) tends to decline. This suggests that economics are partly an explanation for home preparation of lunches, but the large percentage of those in the highest income group who prepare their own lunches indicates that other important reasons are at work (perhaps flavor preferences, nutritional reasons, convenience, and available time).
Prepares Own Lunches Rather Than Eats at Restaurants
(By Household Income)
Annual Household Income |
Percent within Each Income Group |
| Under $25,000 |
62% |
| $25,000 to $49,999 |
67%
|
| $50,000 to $99,999
|
64% |
| $100,000 to $150,000
|
60%
|
| $150,000 or more |
50% |
Methodology
Decision Analyst’s Health and Nutrition StrategistTM study is conducted online via
its proprietary American Consumer Opinion® online panel. Participants are
a nationally representative, statistically balanced sample of 4,156 American adults.
The margin of error is plus or minus 2%. The Health and Nutrition StrategistTM study
is an integrated knowledge base of food and beverage consumption, restaurant usage,
health habits, and nutritional attitudes.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) based in Dallas-Fort Worth,
is a leading international marketing research and marketing consulting firm
specializing in advertising testing, strategy research, new product development,
and advanced modeling for marketing decision optimization. The 29-year-old firm
delivers competitive advantage to clients throughout the world in the consumer
packaged goods, telecommunications, retail, high technology, medical, utilities,
and e-commerce industries. Also, Decision Analyst operates the American Consumer
Opinion® online panel, which has more than seven million participants and is one
of the largest panels in the world.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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