For Immediate Release September 7, 2007
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

Arlington, Texas – Decision Analyst�s U.S. Economic Index dropped two points in August to 106 (down from 108 in July). The recent decline of the Economic Index indicates that the U.S. economy is still languishing and that the risks of recession continue to rise.

�The risks of an economic recession in the U.S are growing,� said Jerry W. Thomas, President and CEO of Decision Analyst. �Stock market turmoil and consumer pessimism are now the main factors depressing the Economic Index and increasing the likelihood of reduced consumer spending and a weaker economy.�

Among the components that make up the Economic Index, the factors that appear to be driving the Economic Index�s decline are confidence in �stocks and mutual funds� (down 21 points) and levels of �business activity� (down eight points). Despite the stock market turbulence, consumers� outlook on the job market remained benign.

Methodology

The Decision Analyst Economic Index is based on a monthly Internet survey of several thousand households balanced by gender, age, and geography. The survey is typically conducted between the 20th and 27th of each month. The Index is calculated from nine different economic measurements, using a sophisticated econometric model. The result is a snapshot of current U.S. economic activity, as seen through the eyes of representative consumers. Decision Analyst also conducts concurrent economic surveys in Argentina, Australia, Brazil, Canada, Chile, China, Colombia, France, Germany, India, Italy, Mexico, Netherlands, Peru, Russian Federation, United Kingdom, and Venezuela. Whenever the Decision Analyst Economic Index is greater than 110, it tends to signal an expanding economy. An Index value of 100 to 110 suggests a slow-growth economy, and below 100 generally indicates economic contraction. These guidelines vary by country, however.

About Decision Analyst

Decision Analyst (www.decisionanalyst.com) is a leading marketing research and marketing consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, high technology, medical and pharmaceutical, utilities, and e-commerce industries. Decision Analyst operates American Consumer Opinion® online, one of the world’s largest Internet-based consumer-opinion panels, with more than seven million members.

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011

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