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For Immediate Release February 5, 2007
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
The Decision Analyst Economic Index Starts 2007 on a Downturn
Arlington, Texas—The Decision Analyst U.S. Economic Index declined two
points in January to 110 (down from 112 in December). The decline in the Economic
Index indicates that the pace of economic growth will be slower in coming months.
Methodology
The Decision Analyst Economic Index is based on a monthly Internet survey of
several thousand households balanced by gender, age, and geography. The survey
is typically conducted between the 20th and 27th of each month. The Index is
calculated from nine different economic measurements, using a sophisticated
econometric model. The result is a snapshot of current U.S. economic activity,
as seen through the eyes of representative consumers. Decision Analyst also
conducts concurrent economic surveys in Argentina, Australia, Brazil, Canada,
Chile, China, Colombia, France, Germany, India, Italy, Mexico, Netherlands,
Peru, Russian Federation, United Kingdom, and Venezuela. Whenever the Decision
Analyst Economic Index is greater than 110, it tends to signal an expanding
economy. An Index value of 100 to 110 suggests a slow-growth economy, and below
100 generally indicates economic contraction. These guidelines vary by country,
however.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) is a leading marketing research and
marketing consulting firm specializing in advertising testing, strategy
research, new product development, and advanced modeling for marketing decision
optimization. The firm delivers competitive advantage to clients throughout the
world in the consumer packaged goods, telecommunications, retail, high
technology, medical and pharmaceutical, utilities, and e-commerce industries.
Decision Analyst operates American Consumer Opinion® online, one of the
world’s largest Internet consumer opinion panels, with more than six
million participants.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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