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For Immediate Release November 6, 2006
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Americans Value Leisure Time More Than
Wealth, Decision Analyst Survey Shows
ARLINGTON, Texas- By a considerable margin, Americans value leisure time more
than wealth or a luxurious lifestyle, according to a recent study by Decision
Analyst Inc., a leading international marketing research and marketing
consulting firm.
In its recent American Values, Issues and Media™ study,
Decision Analyst asked respondents about their issue positions, media habits
and personal goals. On the subject of goals, 68.0% of respondents said leisure
time is either extremely important or very important, while 28.5% said "acquiring
wealth'' is extremely important or very important. An even smaller percentage,
12.7%, said "living luxuriously'' is extremely or very important.
Those with higher incomes value leisure time the most, the study shows. Among
respondents with annual incomes above $100,000, 75.9% said leisure time is
extremely or very important. Those earning less than $40,000 value leisure time
the least, with 62.7% of those respondents saying leisure time is extremely or
very important.
By age, Americans aged 18 to 34 value leisure time the most, the study shows.
Seventy-seven percent of respondents in that age group said leisure time is
extremely or very important. Following closely behind were respondents aged 35
to 49, of whom 72.1% said leisure time is at least extremely or very important.
Methodology
The American Values, Issues, and Media™ (AmericanVIM™) study
was conducted this year, among a statistically balanced sample of 663 respondents.
The margin of error is plus or minus 4%. AmericanVIM™ is a periodic national
survey conducted among both consumers and business executives. It is available
as a syndicated study or customers may add their own proprietary questions.
AmericanVIM™
AmericanVIM™ is a joint program between Decision Analyst of Arlington,
Texas, and QSA Research & Strategy of Alexandria, Virginia. The principals of
both firms (Jerry W. Thomas of Decision Analyst and Rebecca C. Quarles of QSA)
have a history of innovation and thought leadership in the research industry.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com), is a leading international marketing
research and marketing consulting firm specializing in advertising testing,
strategy research, new product development, and advanced modeling for marketing
decision optimization.
About QSA Research & Strategy
QSA Research & Strategy (www.qsaresearch.com) specializes in strategic
communications research and has pioneered new measurement and analysis
techniques. The firm conducts the Washington Leadership Study among
both senior congressional staff and key leaders in the executive branch of the
federal government.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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