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For Immediate Release July 5, 2006
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
In Reversal From One Year Ago,
Preteens Now Say U.S. On "Wrong Track,"
According to Decision Analyst/Hypothesis Group Survey
ARLINGTON, Texas-By a large margin, America's preteens are not happy with the
state of their nation, according to a nationwide survey by Decision Analyst and
Hypothesis Group.
When asked whether the nation is on the "right track'' or "wrong track,'' 63
percent of respondents 9 to 12 years old said the nation is on the wrong track.
It is a complete reversal from last year, when 63 percent of preteens said the
nation was on the right track.
This spring Decision Analyst and Hypothesis Group, two leading marketing
research firms, completed their second annual "Hot Or Not?'' survey measuring
attitudes of preteens toward celebrities, products, brands-and the nation at
large. Conducted by Decision Analyst and Hypothesis Group, this year's survey
was based on a statistically balanced sample of 1,026 preteens 9 to 12 years
old. The margin of error is plus or minus 3 percent.
Comments from those who said the nation is on the right track included the
following: "Because George Bush rocks,'' "Life is good in the USA,'' and
"Things are going okay.''
For more information about the study, including a complimentary set of charts
based on key findings, contact Allan Hauptfeld at
ahauptfeld@hypothesisgroup.com, or call 213-533-7008. For more information
about Decision Analyst's American Consumer Opinion® online panel, contact
Cristi Allen at callen@decisionanalyst.com,
or call 817-640-6166.
About Decision Analyst, Inc.
Decision Analyst Inc. (www.decisionanalyst.com), based in Dallas-Fort Worth, is
a leading international marketing research and marketing consulting firm
specializing in advertising testing, strategy research, new product
development, and advanced modeling for marketing decision optimization. The
firm delivers competitive advantage to clients throughout the world in the
consumer packaged goods, telecommunications, retail, high technology, medical
and pharmaceutical, utilities, and e-commerce industries. Decision Analyst
operates the American Consumer Opinion® online panel, one of the
world’s largest Internet consumer opinion panels, with more than six
million participants.
About Hypothesis Group
Hypothesis Group (www.hypothesisgroup.com) is a full-service marketing research
and consulting firm with offices in Los Angeles and New York. Hypothesis has
particular expertise in the development and implementation of child, family and
educator-targeted research. From concept generation through development,
refinement, production, launch, and communications, Hypothesis Group helps
clients bring child-oriented products, programs, and services to market based
on innovative research techniques.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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