For Immediate Release July 5, 2006
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

ARLINGTON, Texas-By a large margin, America's preteens are not happy with the state of their nation, according to a nationwide survey by Decision Analyst and Hypothesis Group.

When asked whether the nation is on the "right track'' or "wrong track,'' 63 percent of respondents 9 to 12 years old said the nation is on the wrong track. It is a complete reversal from last year, when 63 percent of preteens said the nation was on the right track.

This spring Decision Analyst and Hypothesis Group, two leading marketing research firms, completed their second annual "Hot Or Not?'' survey measuring attitudes of preteens toward celebrities, products, brands-and the nation at large. Conducted by Decision Analyst and Hypothesis Group, this year's survey was based on a statistically balanced sample of 1,026 preteens 9 to 12 years old. The margin of error is plus or minus 3 percent.

Comments from those who said the nation is on the right track included the following: "Because George Bush rocks,'' "Life is good in the USA,'' and "Things are going okay.''

For more information about the study, including a complimentary set of charts based on key findings, contact Allan Hauptfeld at ahauptfeld@hypothesisgroup.com, or call 213-533-7008. For more information about Decision Analyst's American Consumer Opinion® online panel, contact Cristi Allen at callen@decisionanalyst.com, or call 817-640-6166.

About Decision Analyst, Inc.

Decision Analyst Inc. (www.decisionanalyst.com), based in Dallas-Fort Worth, is a leading international marketing research and marketing consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, high technology, medical and pharmaceutical, utilities, and e-commerce industries. Decision Analyst operates the American Consumer Opinion® online panel, one of the world’s largest Internet consumer opinion panels, with more than six million participants.

About Hypothesis Group

Hypothesis Group (www.hypothesisgroup.com) is a full-service marketing research and consulting firm with offices in Los Angeles and New York. Hypothesis has particular expertise in the development and implementation of child, family and educator-targeted research. From concept generation through development, refinement, production, launch, and communications, Hypothesis Group helps clients bring child-oriented products, programs, and services to market based on innovative research techniques.

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011

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