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For Immediate Release August 2, 2006
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Considerably More Men Than Women Hold Stocks, Bonds,
And Other Securities, According To Decision Analyst Study
ARLINGTON, Texas – By a sizeable margin, more men than women own stocks,
bonds, U.S. Treasury notes, or other financial investments, according to a
recent nationwide study by Decision Analyst, a leading international marketing
research and marketing consulting firm.
For its recent Financial Services Report, Decision Analyst asked a
representative sample of American adults to describe their investments, savings
programs, and banking habits. On the subject of investments, 53.7 percent of
men said they hold stocks, bonds, treasuries, or other securities, while 44.0
percent of women said they have such investments.
Those who are married are much more likely to hold investments (56.3 percent)
than those who are not married (38.9 percent, including single, separated,
divorced and widowed). Non-married males (41.7 percent) were more likely to
hold investments than non-married females (32.5 percent). Likewise, 61.0
percent of married males, compared to 52.0 percent of married females reported
holding investments.
“It appears that men, especially married men, are better prepared for
retirement than women,” according to Jerry W. Thomas, President/CEO of
Decision Analyst.
The households with annual incomes of more than $75,000 have the highest
percentage of those with investments (69.9 percent) while households with
annual incomes of $40,000 or less are least likely to hold investments (33.8
percent).
Methodology
Decision Analyst’s Financial Services Report was conducted in June 2006
using a statistically balanced sample of 628 respondents who have at least one
account with a bank, S&L, credit union or brokerage firm. The margin of
error is plus or minus 4 percent.
About Decision Analyst
Decision Analyst Inc. (www.decisionanalyst.com), based in the Dallas-Fort Worth
area, is a leading international marketing research and marketing consulting
firm specializing in advertising testing, strategy research, new product
development, and advanced modeling for marketing decision optimization. The
27-year-old firm delivers competitive advantage to clients throughout the world
in the consumer packaged goods, telecommunications, retail, high technology,
medical and pharmaceutical, utilities, and e-commerce industries. In addition,
Decision Analyst operates the American Consumer Opinion® online panel, one
of the world’s largest Internet consumer opinion panels, with more than
six million participants.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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