You are here: Home | Press
Room | Press Release Archives | Economic Index
For Immediate Release March 6, 2006
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Arlington, Texas—The Decision Analyst Economic Index rose three points,
from 108 in January to 111 in February.
“The economy continues its slow growth with low interest
rates and a strong housing market,” said Jerry W. Thomas, President and
CEO of Decision Analyst, a marketing research and marketing consulting firm.
“However, if the concerns about employment and layoffs continue, a new
recession could be on the horizon.”
Regarding components that make up the Economic Index, the increase in the
February indicators was due largely to “business activities” (up 18
points). Another component to the increase was “consumer purchase
intent” for large-ticket durable goods (up eight points). The largest
negative factor was “employment status” (down six points).
Methodology
The Decision Analyst Economic Index is based on a monthly Internet survey of
several thousand households balanced by gender, age, and geography. The survey
is typically conducted between the 20th and 27th of each month. The Index is
calculated from nine different economic measurements, using a sophisticated
econometric model. The result is a snapshot of current U.S. economic activity,
as seen through the eyes of representative consumers. Decision Analyst also
conducts concurrent economic surveys in Argentina, Australia, Brazil, Canada,
China, Colombia, France, Germany, India, Italy, Mexico, Netherlands, Peru,
United Kingdom, and Venezuela. Whenever the Decision Analyst Economic Index is
greater than 110, it tends to signal an expanding economy. An index value of
100 to 110 suggests a stagnant economy, and below 100 generally indicates
economic contraction. These guidelines vary by country, however.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) is a leading marketing research and
marketing consulting firm specializing in advertising testing, strategy
research, new product development, and advanced modeling for marketing decision
optimization. The firm delivers competitive advantage to clients throughout the
world in the consumer packaged goods, telecommunications, retail, high
technology, medical and pharmaceutical, utilities, and e-commerce industries.
Decision Analyst operates American Consumer Opinion® online, one of the
world’s largest Internet consumer-opinion panels, with more than six
million participants.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
Visit our Logos
& Images page for photographs and logos,
if needed.
|
