For Immediate Release September 21, 2006
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

ARLINGTON, Texas – Nearly 40 percent of Americans now conduct most of their banking transactions online, according to a study by Decision Analyst, a leading marketing research and marketing consulting firm.

For its recent Financial Services Study, Decision Analyst asked bank customers to describe how they most often conduct business at their primary financial institutions. Among all survey respondents, 49.6 percent said they usually conduct business in person and 38.1 percent said they most often conduct business online. Another 5.9 percent said they most often use the mail, while 5.6 percent said they usually conduct business by telephone.

Broken down by gender, 50.2 percent of women and 49.0 percent of men most often conduct business in person, while 41.2 percent of men and 35.3 percent of women most often conduct their transactions online.

Among those who most often conduct business in person, the highest percentage (59.8 percent) are older than 60, the study shows. Among those who most often conduct business online, the highest percentage (49.7 percent) are 30 to 44 years old.

By income, the highest percentage of those who usually conduct business in person earn $40,000 per year or less (55.9 percent). Among those who most often conduct business online, the highest percentage earn $75,000 per year or more (43.4 percent).

Methodology

For its Financial Services Study, conducted this summer, Decision Analyst used a representative sample of 627 respondents who had bank loans, liens, or demand accounts. The margin of error is plus or minus four percent.

About Decision Analyst

Decision Analyst Inc. (www.decisionanalyst.com), based in the Dallas-Fort Worth area, is a leading international marketing research and marketing consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The 27-year-old firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, high technology, medical and pharmaceutical, utilities, and e-commerce industries. In addition, Decision Analyst operates the American Consumer Opinion® online panel, one of the world’s largest Internet consumer opinion panels, with more than six million participants.

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011

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