Immediate Release June 27, 2005
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

Adolescents, Teens Differ On State Of America,
According to Decision Analyst and Hypothesis

Arlington, Texas-While 63 percent of children 8 to 12 years old believe America is on the right track, only 44 percent of teenagers 13 to 17 feel the same way, according to a recent study by Decision Analyst in conjunction with Hypothesis.

Earlier this year, Decision Analyst conducted a nationwide survey for the marketing research firm Hypothesis. Titled "Hot or Not?," the survey divided respondents into two age groups-8 to 12, and 13 to 17-and asked young people about their favorite brands, celebrities, and other lifestyle issues.

The survey also asked respondents whether they believe the country is on the "right track'' or "wrong track.'' Among younger respondents-those 8 to 12 years old-63 percent said they believe the country is on the right track, and 38 percent said America is on the wrong track.

In the older age group, however, attitudes were reversed. When those 13 to 17 were asked about the state of the nation, 56 percent said the country is on the wrong track, while 44 percent said America is moving in the right direction.

For this study, implemented in May, 670 young people 8 to 17 years old were surveyed. The study was conducted by means of Decision Analyst's American Consumer Opinion® Online Panel, one of the world's largest Internet consumer opinion panels. It has more than five million participants around the world. The study's margin of error is plus or minus 4 percent.

For more information about the study, including a complimentary set of charts based on key findings, contact Christina Siden at csiden@hypothesisgroup.com, or call 213-533-7006. For more information about Decision Analyst's American Consumer Opinion® Online Panel, contact Cristi Allen at callen@decisionanalyst.com, or call 817-640-6166.

About Hypothesis

Hypothesis (www.hypothesisgroup.com) is a full-service marketing research and consulting firm with offices in Los Angeles and New York. Hypothesis has particular expertise in the development and implementation of child-, family- and educator-targeted research. From concept generation through development, refinement, production, launch and communications, we help clients successfully bring kid-oriented products, programs and services to market based on innovative research techniques.

About Decision Analyst

Decision Analyst, Inc. (www.decisionanalyst.com) is a leading marketing research and marketing consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, high technology, medical and pharmaceutical, utilities, and e-commerce industries. In addition, Decision Analyst operates the American Consumer Opinion® online panel, one of the world's largest Internet consumer opinion panels, with more than five million participants.

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011

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