For Immediate Release April 08, 2005
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

Arlington, Texas – Decision Analyst, an international marketing research and consulting firm, announced today the formation of a new Syndicated Research Group. Diane Brewton will lead the Group, which has almost ten decades of combined experience in syndicated research.

Decision Analyst’s syndicated research projects will utilize the strength of the firm’s American Consumer Opinion® Panel, which provides access to more than five million individuals throughout the world. This proprietary panel, built for Internet surveying, will allow the Syndicated Research Group to deliver projects within industry-leading time frames and budgets.

“Decision Analyst’s substantial primary marketing research capabilities will ensure that our syndicated studies deliver timely, actionable research for our clients,” said Diane Brewton, Senior Vice President and Director of Syndicated Research. “The size and quality of our panels allow us to produce comprehensive industry studies with both breadth and in-depth focus.”

The Group recently released its “2004 American Home Comfort Study,” the most comprehensive study in the industry focusing on HVAC, home comfort and energy efficiency from the homeowner perspective. New efforts include studies in the health and wellness, baby product, personal care and pet product arenas. All studies will involve participation of industry experts in the planning and execution phases. Delivery of syndicated research studies will rely on both print and online media. Decision Analyst’s proprietary online reporting system will provide clients with interactive and iterative report capabilities.

“Syndicated research clients will be able to access the data from our studies with an ease that directly impacts their bottom line,” said Garry Upton, Executive Vice President at Decision Analyst. “In addition, given that our syndicated respondents are panelists, our syndication clients can conduct additional custom ad hoc research with key respondents, thus enabling them to affordably get answers to difficult questions in a way not available in the past. By ensuring we build studies that are both relevant and accessible, clients will be able to obtain the specific data they need for their businesses more quickly, and more economically, than ever before.”

About Decision Analyst

Decision Analyst, Inc. (www.decisionanalyst.com) is a leading marketing research and marketing consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, high technology, medical and pharmaceutical, utilities, and e-commerce industries. Decision Analyst operates the American Consumer Opinion® Online Panel, one of the world’s largest Internet consumer opinion panels, with more than five million participants.

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011

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