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For Immediate Release June 10, 2005
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Rodney Carver Joins Decision Analyst As Director of
Database Analytic Services
Arlington, Texas-Rodney A. Carver has joined Decision Analyst as director of
the company's newly created Database Analytic Services Group, it was announced
today. Decision Analyst, founded 26 years ago, is a leading international
marketing research and consulting firm.
Carver holds a PhD in experimental psychology from the University of Texas at
Arlington (UTA) and a bachelor's degree from Carthage College in Kenosha,
Wisconsin. Before joining Decision Analyst, he served as a marketing
statistician consultant at JCPenney Direct Marketing Services, and then managed
analytics and modeling operations at AEGON Direct Marketing Services. Earlier
in his career he taught statistics and experimental psychology at Clarkson
University and at UTA.
Decision Analyst's Database Analytic Services Group helps companies improve
marketing through more effective use of their databases. Along with traditional
database marketing services-including database design, data cleansing,
modeling, and lead selection-the group offers direct marketers the full range
of Decision Analyst's marketing research services.
About Decision Analyst
Decision Analyst, Inc. (www.decisionanalyst.com) is a leading marketing research
and marketing consulting firm specializing in advertising testing, strategy
research, new product development, and advanced modeling for marketing decision
optimization. The firm delivers competitive advantage to clients throughout
the world in the consumer packaged goods, telecommunications, retail, high technology,
medical and pharmaceutical, utilities, and e-commerce industries. In addition,
Decision Analyst operates the American Consumer Opinion® online panel, one
of the world's largest Internet consumer opinion panels, with more than five
million participants.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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