You are here: Home | Press
Room | Press Release Archives | Economic Index
For Immediate Release November 2, 2005
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Decision Analyst's Economic Index Increased In October
Arlington, Texas (November 2, 2005) - After declining for three months, the
Decision Analyst Economic Index increased from a low of 103 in September (the
lowest number in the six-year history of the Index) to 105 in October.
"It appears that the effects of Hurricanes Katrina and Rita have stabilized for
the majority of Americans," said Jerry W. Thomas, President and CEO of Decision
Analyst, a marketing research and marketing consulting firm. "As we head into
the winter, the economic outlook will depend on energy prices, the automobile
industry, and the interest-rate trend."
The biggest increase in the October indicators was in "business activity where
you work," up 16 points. The most significant decrease was in "consumer
purchase intent," falling by 7 points.
Methodology
The Decision Analyst Economic Index is based on a monthly Internet survey of
several thousand households balanced by gender, age, and geography. The survey
is conducted between the 20th and 27th of each month, and the Index is
immediately calculated from 9 different economic measurements, using a
sophisticated econometric model. The result is a snapshot of current U.S.
economic activity, as seen through the eyes of representative consumers.
Decision Analyst also conducts concurrent economic surveys in Canada, the UK,
Germany, France, Italy, Netherlands, Mexico, Australia, Brazil, Argentina, and
India. Whenever the Decision Analyst Economic Index is greater than 110, it
tends to signal an expanding economy. An Index value of 100 to 110 suggests a
stagnant economy, and below 100 generally indicates economic contraction. These
guidelines vary by country, however.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) is a leading marketing research and
marketing consulting firm specializing in advertising testing, strategy
research, new product development, and advanced modeling for marketing decision
optimization. The firm delivers competitive advantage to clients throughout the
world in the consumer packaged goods, telecommunications, retail, high
technology, medical and pharmaceutical, utilities, and e-commerce industries.
Decision Analyst operates American Consumer Opinion® Online, one of the
world’s largest Internet consumer opinion panels, with more than 5
million participants.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
Visit our Logos
& Images page for photographs and logos,
if needed.
|
