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For Immediate Release December 2, 2005
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Decision Analyst’s Economic Index Gains Speed In November
Arlington, Texas—For a second straight month the Decision Analyst
Economic Index has increased, jumping from 105 in October to 109 in November.
“Even with the recent layoffs announced by General Motors, consumer
optimism has increased. This is largely due to the decline in gas
prices,” said Jerry W. Thomas, President and CEO of Decision Analyst, a
marketing research and marketing consulting firm. “As we head into the
winter, the economic outlook will continue to depend on energy prices and the
interest-rate trend.”
The increases in the November indicators were due to consumer confidence in
“lower inflation” (up 15 points), “stocks” (up 12
points) and “employment status” (up 11 points). The only decreases
were minor: “corporate hiring” and “business
activities” were down one point each.
Methodology
The Decision Analyst Economic Index is based on a monthly Internet survey of
several thousand households balanced by gender, age, and geography. The survey
is typically conducted between the 20th and 27th of each month. However due to
the Thanksgiving holiday the data was collected between November 16th and 23rd.
The Index is calculated from nine different economic measurements, using a
sophisticated econometric model. The result is a snapshot of current U.S.
economic activity, as seen through the eyes of representative consumers.
Decision Analyst also conducts concurrent economic surveys in Canada, the UK,
Germany, France, Italy, Netherlands, Mexico, Australia, Brazil, Argentina, and
India. Whenever the Decision Analyst Economic Index is greater than 110, it
tends to signal an expanding economy. An index value of 100 to 110 suggests a
stagnant economy, and below 100 generally indicates economic contraction. These
guidelines vary by country, however.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) is a leading marketing research and
marketing consulting firm specializing in advertising testing, strategy
research, new product development, and advanced modeling for marketing decision
optimization. The firm delivers competitive advantage to clients throughout the
world in the consumer packaged goods, telecommunications, retail, high
technology, medical and pharmaceutical, utilities, and e-commerce industries.
Decision Analyst operates American Consumer Opinion® Online, one of the
world’s largest Internet consumer opinion panels, with more than 5
million participants.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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