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For Immediate Release March 21, 2005
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Joel Mincey Joins Decision Analyst As Senior Vice President
Arlington, Texas – Joel Mincey has joined Decision Analyst, an
international marketing research and consulting firm, as Senior Vice President
to lead the Loyalty Research Group.
Mincey joins a well-established team helping a broad range of clients develop
customer satisfaction and relationship management programs that strengthen
customer loyalty. Before teaming up with Decision Analyst, Mincey worked for
Chicago-based Synovate Inc., where he was senior vice president in the
firm’s global brand assessment research group. He also served as research
manager for MCI in Washington, D.C., and from 1991 to 1997 was a political
pollster.
“Joel Mincey brings extensive experience in marketing research and
beyond,” said Bonnie Kenoly, Executive Vice President of Decision
Analyst. “He is the ideal person to lead our work in understanding this
critical area of company-customer interaction and further strengthen our
position as a provider of industry-leading marketing research for our
clients.”
Mincey holds a bachelor’s degree in political science and history from
the University of Louisiana, Lafayette, LA, and a master’s degree in
political science from George Washington University in Washington, D.C.
About Decision Analyst
Decision Analyst, Inc. (www.decisionanalyst.com) is a leading marketing
research and marketing consulting firm specializing in advertising testing,
strategy research, new product development, and advanced modeling for marketing
decision optimization. The firm delivers competitive advantage to clients
throughout the world in the consumer packaged goods, telecommunications,
retail, high technology, medical and pharmaceutical, utilities, and e-commerce
industries. Decision Analyst operates the American Consumer Opinion® Online
panel, one of the world’s largest Internet consumer opinion panels, with
more than 3.5 million participants.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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