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For Immediate Release May 31, 2005
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Decision Analyst's Economic Index Rebounds Sharply In May
Arlington, Texas (May 31, 2005) - Decision Analyst's U.S. Economic Index has
rebounded sharply in May. In reversing its three month slide, the Index rose
five points in May to 109, continuing the economic seesaw over the past year.
"Over the past year and a half, the Index has been very sensitive to economic
developments, such as energy prices and unemployment data," said Jerry W.
Thomas, President and CEO of Decision Analyst, a marketing research and
marketing consulting firm. "The rebound for May is a positive indicator and
reflects declining energy prices and increased confidence in the stock market."
The turnaround in the May Economic Index can be attributed largely to increased
confidence in future stock performance (15-point increase) and expectations of
falling gasoline prices (15-point increase). Only confidence in employment
status showed any decline, dropping four points.
"It seems that gasoline prices are dominating the consumer's attention and
heavily affecting the consumer's feelings and outlook for the economy as a
whole," Thomas said.
Methodology
The Decision Analyst Economic Index is based on a monthly Internet survey of
several thousand households balanced by gender, age, and geography. The survey
is conducted between the 20th and 27th of each month, and the Index is
immediately calculated from 9 different economic measurements, using a
sophisticated econometric model. The result is a snapshot of current U.S.
economic activity, as seen through the eyes of representative consumers.
Decision Analyst also conducts concurrent economic surveys in Canada, the U.K.,
Germany, France, Italy, Netherlands, Mexico, and Australia. Whenever the
Decision Analyst Economic Index is greater than 110, it tends to signal an
expanding economy. An Index value of 100 to 110 suggests a stagnant economy,
and below 100 generally indicates economic contraction. These guidelines vary
by country, however.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) is a leading marketing research and
marketing consulting firm specializing in advertising testing, strategy
research, new product development, and advanced modeling for marketing decision
optimization. The firm delivers competitive advantage to clients throughout the
world in the consumer packaged goods, telecommunications, retail, high
technology, medical and pharmaceutical, utilities, and e-commerce industries.
Decision Analyst operates American Consumer Opinion® Online, one of the
world’s largest Internet consumer opinion panels, with more than 5
million participants.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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