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For Immediate Release June 9, 2005
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Decision Analyst Launches Database Analytic Services Group
Arlington, Texas-Decision Analyst, a leading international marketing research
and consulting firm, has created a Database Analytic Services Group designed to
help companies improve marketing through more effective use of their databases.
Along with traditional database marketing services-including database design,
data cleansing, modeling, and lead selection-Database Analytic Services Group
will offer direct marketers the full range of Decision Analyst's marketing
research services
"Too many companies limit themselves only to the historical information in
their databases," said Rod Carver, Director of the Database Analytic Services
Group. "Our program was created to help companies recognize that their
databases can be far more than just customer histories. By making marketing
research part of a database marketing program, you expand the potential several
fold: You begin to look forward into the changing marketplace at possibilities
that are little or nothing like what you are doing now."
Decision Analyst is able to employ its full range of marketing research
services to identify new trends in the marketplace. From that information,
Decision Analyst can help a company create new direct-marketing initiatives and
products. "Any business or organization that uses databases can benefit from
the program," Carver said.
About Decision Analyst
Decision Analyst, Inc. (www.decisionanalyst.com) is a leading marketing research
and marketing consulting firm specializing in advertising testing, strategy
research, new product development, and advanced modeling for marketing decision
optimization. The firm delivers competitive advantage to clients throughout
the world in the consumer packaged goods, telecommunications, retail, high technology,
medical and pharmaceutical, utilities, and e-commerce industries. In addition,
Decision Analyst operates the American Consumer Opinion® online panel, one
of the world's largest Internet consumer opinion panels, with more than five
million participants.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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