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For Immediate Release March 31, 2004
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Decision Analyst, Inc. Keeps Finger Firmly On The Pulse
Of Boardroom Opinion
Internet-based Executive Advisory Board®
Now Has Access To Over 100,000 Business Leaders
Arlington, Texas - Decision Analyst, Inc., an international marketing research
and marketing consulting firm, has reached a major milestone in the size of
its Executive Advisory Board® survey panel. The multilingual Internet-based
panel now numbers more than 100,000 business executives spread throughout the
world.
"This increase in membership of the Executive Advisory Board® is great
news for us and our clients," said Jerry W. Thomas, President and CEO of Decision
Analyst. "The panel provides unrivalled insight into boardroom attitudes and
opinions on the issues - not just economic and financial, but social, political
and any other - that affect our clients. It taps into many of the most successful
corporate minds and allows Decision Analyst to provide clients with meaningful
analysis and support."
Decision Analyst's Internet panels make it easy for companies to commission
research addressing any audience anywhere in the world. "The Internet panels
constitute a proven platform to conduct reliable research," Thomas said. "Additionally,
the nature of the Executive Advisory Board® means we have guaranteed access
to a group whose opinions are often very difficult to reach by other means."
The Executive Advisory Board® survey panel is used by Decision Analyst
to help conduct a wide range of advertising testing, product testing, new products
research, and strategy research. The 100,000 members are part of a much larger
global panel network, totaling more than 3.5 million individual members throughout
North and South America, Europe, Asia, Africa and Australasia. Consumer sentiment
analysis is conducted via the company's American Consumer Opinion® Online
panel, while additional multilingual specialty panels similar to the Executive
Advisory Board� cover the fields of technology, construction, medical and physician
opinions.
About Decision Analyst
Decision Analyst, Inc. is a leading marketing research and marketing consulting
firm specializing in advertising testing, strategy research, new product development,
and advanced modeling for marketing decision optimization. The firm delivers
competitive advantage to clients throughout the world in the consumer packaged
goods, telecommunications, retail, high technology, medical and pharmaceutical,
utilities, and e-commerce industries. Decision Analyst operates American Consumer
Opinion® Online, one of the world's largest Internet consumer opinion panels,
with more than 3.5 million participants.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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