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For Immediate Release October 1, 2003
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Rising Third Quarter Business Activity Indicates Recovery Has Begun,
Decision Analyst's Economic Index Finds
Arlington, Texas - The U.S. economy appears finally to be expanding again
according to third quarter data from Decision Analyst, Inc.'s September U.S.
Economic Index. The overall Index (calculated from a nationwide, online survey
conducted during the last 10 days of each month) was at 110 in September, the
highest level this year and up two points from August. Business activity showed
particularly strong growth, with more respondents reporting increased activity
than at any time since March 2002.

"The economy appears finally to be entering a period of stronger growth," said
Jerry W. Thomas, President and CEO of Decision Analyst, a marketing research
and marketing consulting firm. "Over the third quarter the Economic Index has
seen a slow but certain strengthening of several key economic indicators -
stock market confidence, corporate hiring trends and, most importantly,
business activity."
The September Economic Index found confidence in the stock and bond markets up
strongly - taking it, like business activity, to its highest level since March
2002. Corporate hiring was also on the rise, hitting (Index) levels not seen
since the summer of 2002.
"An increase in corporate hiring intentions demonstrates confidence that real
growth is now upon us," Thomas says. "An improvement in the employment
situation is long overdue and should give a much needed boost to consumer
confidence. That, in turn, should further improve growth prospects over the
fourth quarter."
Methodology
The Decision Analyst Economic Index is based on a monthly Internet survey of
several thousand households balanced by gender, age, and geography. The survey
is conducted during the last 10 days of each month, and the Index is
immediately calculated from nine different economic measurements, using a
sophisticated econometric model. The result is a snapshot of current U.S.
economic activity, as seen through the eyes of representative consumers.
Decision Analyst also conducts concurrent economic surveys in Canada, the U.K.,
Germany, France, Italy, Netherlands, Mexico and Australia. Whenever the
Decision Analyst Economic Index is greater than 110, it tends to signal an
expanding economy. An Index value of 100 to 110 suggests a stagnant economy,
and below 100 generally indicates economic contraction. These guidelines vary
by country, however.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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