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For Immediate Release April 16, 2003
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Decision Analyst, Inc. Gains Additional Insight Into The Canadian Market
Increase In Sign-ups Means Internet-based Consumer Panel Has Access To
Over
40,000 Households Throughout Country
Arlington, Texas (April 16, 2003) - Decision Analyst, Inc., an international
marketing research and marketing consulting firm, has announced a major
increase in the size of its Canadian consumer survey panel. The Internet-based
panel now numbers more than 40,000 households throughout Canada.
"Canada is the number one export market for many U.S. companies: the value of
America's trade with its northern neighbor is almost twice as great as with any
other country. That's the reason we've placed so much emphasis on recruiting
for our Internet-based panel there," said Jerry W. Thomas, President and CEO of
Decision Analyst. Moreover, the continued impact of trade liberalization
brought about by NAFTA means the importance of the Canadian market over the
next few years is going to keep increasing. That will keep demand high for
insight into Canadian markets and Canadian consumers."
Decision Analyst's Internet panels make it easy for U.S.-based companies to
conduct research in Canada without having to worry about differences in
research methodology. "The Internet panels constitute a stable platform to
conduct reliable research throughout the North American continent," Thomas
said.
The Canadian panel households are used by Decision Analyst to help conduct a
wide range of advertising testing, product testing, new products research, and
strategy research. The 40,000 households are part of a much larger global
network, totaling more than 1.1 million households (or over 3.5 million
individual members) throughout North and South America, Europe, Asia, Africa
and Australasia. Consumer sentiment analysis is conducted via the company's
American Consumer Opinion� Online panel, while multilingual specialty panels
cover the fields of technology and construction, and executive and physician
opinions.
About Decision Analyst
Decision Analyst, Inc. is a leading international marketing research and
marketing consulting firm specializing in advertising testing, strategy
research, new product development, and advanced modeling for marketing decision
optimization
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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