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For Immediate Release August 26, 2002
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Survey Indicates 43% Of Major League Baseball� Fans
Would Lose Interest After Strike
Dallas-Fort Worth, Texas—Major League Baseball® stands to lose a large
percentage of its fans if the strike planned for Aug. 30 takes place, according
to final results from a survey by American
Consumer OpinionT Online. Of the 715 survey respondents (screened for
at least a “slight” interest in Major League Baseball®) 82% said
they are “somewhat,” “very,” or “extremely”
interested in the sport now. If the strike happens, that number drops to 39%
— a loss of 43% of the current fan base. Further, 60% of survey
respondents say a strike would hurt Major League Baseball®
“tremendously.”
“This shows that baseball would lose a significant portion of its fan base
with no guarantee when, or if, they would come back,” said Brett Townsend,
a research analyst at Decision Analyst, Inc., which owns American Consumer
Opinion™ Online. “In this case, the ‘vocal minority’ who
have been predicting the negative effects of a baseball strike really do speak
for the majority of fans.”
Survey respondents were also asked to react to a series of statements to
indicate their feelings about the proposed baseball strike. Nearly half of the
respondents — 45% — agreed to the statement, “I would be
disgusted if Major League Baseball® were still on strike on Sept. 11.”
“After Sept. 11, 2001, Major League Baseball® took a very patriotic
stance, and baseball games were one of the first public ‘group’
activities to resume after the terrorist attacks,” said Townsend. “If
this work stoppage causes Major League Baseball® to be absent on the
one-year anniversary of the attacks, it would be a major turn-off to those same
fans they were able to console a year ago.”
Respondents’ reactions to the proposed strike include:
Note: Numbers don’t add up to 100% because respondents were instructed to
“choose all correct answers.”
Based on an Internet survey conducted between August 22 and 23, 2002 with 715
U.S. respondents, balanced by gender, age and geography, and screened for at
least “slight” interest in Major League Baseball®. Results are
correct within a +/- 4% margin of error.
Survey respondents were members of the American Consumer Opinion™ Online
panel, one of the largest consumer panels in the world, which includes over 3.5
million consumers in over 150 countries. Consumers can sign up to join the
panel in one of eight languages: English, Spanish, Dutch, Portuguese, Italian,
French, German, Japanese or Chinese.
To become a member of American Consumer Opinion™ Online and be invited to
participate in future online surveys, visit www.acop.com.
Consumers are paid money to participate in online surveys.
Fans Reaction to Possible Baseball
Strike: 136 KB Adobe PDF file.
For more information on this study, contact analysts Brett Townsend at
817-640-6167, ext. 364, or Karen Kraft, 817-640-6167, ext. 303.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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